Photo by Andrew Nattan

Photo by Andrew Nattan

Hi there. You don’t know me too well, but maybe you should. I’m your audience.  I’m the guy who subscribes to your blog via RSS, retweets your posts and leaves you the odd comment. But let me tell you a secret. I’m doing those things more out of habit at the moment. Why?

Because your blog is boring me to tears. And if you don’t get a grip, then it’s over between us.

Is Your Blog Boring Your Audience?

It’s not that I don’t want to hear what you have to say, it’s that you’re just not engaging me the way you used to. And if I’m not engaged with what you have to say, then I’m not going to do what you want me to. But don’t worry. We’re going to work things out. I’m going to show you where you’re going wrong, and you’ll thank me for it when you see more subscribers, more retweets and more comments.

Could You At Least Look Like You’re Making An Effort?

Let me share this with you first. When I’m scanning my RSS feed, or clicking onto a link I’ve been sent, I’m not going to be drawn in by a wall of text.

Give me something that attracts my attention. A picture will do. It doesn’t have to be a work of art, just something that’s appropriate to your headline and that stands out.  If you’re lucky, you’ll have something like that lying around. A picture of a bored-looking friend perhaps?

If not, what’s stopping you heading over to Flickr? There are people there just dying to get their work seen.

Take five minutes to find the right picture. It’ll work wonders when it comes to the all-important first glance.

It’s Not You. It’s Me.

It really is all about me. Sure, share your thoughts and opinions with me. I like that. But don’t just talk yourself. Talk to me directly. Address me. Communicate with me.

And you know what’s worse than when you only talk about yourself? When you don’t talk about anyone. When you tell me what’s good for “bloggers“, or “readers” or “the man on the street“.

If I feel like you’re talking with me, I’m more likely to talk back.

My Time Is Precious

I appreciate that you’ve got lots to say, but I don’t have the time to read your five thousand word treatise on the future of SEO, or your novella on copywriting mistakes.

I’ll tell you what does impress me though – concise articles that are packed to bursting with information, advice and ideas. If you can condense all that wonderful content down into a bite-sized chunk, I’ll love you for it.

Keep what you need to say brief, and I’ll read to the end. The less time I need to spend reading and dissecting your post, the more time I’ll have to tell all my friends that what you have to say is worth reading.

So Then? Can We Give This Another Go?

So now I’ve got that off my chest, what do you say? Will you catch my eye with some illuminating illustrations? Will you engage me in conversations instead of lecturing me from the pulpit? Will you keep it short and to the point, so I’ve got the time to read what you’ve worked so hard to write?

If you do, I promise I’ll be a better reader. I’ll subscribe, I’ll promote and I’ll talk back.

Just let me know. What do you say?

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