Do you want to hear a really bad joke? Here you go:
When is a coach not a coach?
When the coach hire website is written by someone who communicates only in marketing-speak:
“XXX Coaches is essentially a surface transport consultancy…”
This is akin to shooting fish in a barrel, but here’s what you should learn from this:
- What looks good on a white board in a brand synergy meeting doesn’t look good on an advert
- Don’t let an SEO looking for an easy key phrase dictate the content of your website
- If you don’t use the terms your clients use, they’re not going to understand you
- By paying a professional copywriter, you can avoid horror stories like this
If you’ve spotted any similar terribly-worded product descriptions, share them in the comments section below.