This is the first in a series of posts answering the questions that my readers have been typing into Google. If you’ve got a question you want me to answer, please get in touch.
What Degree is Best For a Copywriter?
I’d debate whether or not you actually need a degree to be a copywriter, as a freelance copywriter doesn’t need any qualifications and agencies value skills and a good portfolio over degree certificates.
But that said, there are one or two degrees that could help to teach you the skills to become a top copywriter.
The Best Degree?
I’d like to think I’m a half-decent copywriter, and I studied Modern World History (that’s not an oxymoron, modernity starts between 1492 and the early 1700’s, depending on what you read). But I’ve worked with great writers with a whole host of degrees. Photography, performing arts and journalism, to pick just three.
Of those four, I’d suggest journalism as the prime candidate for the ‘best’ degree for a copywriter.
History teaches you how to write. Do does English. But Journalism teaches you to write curt, precise copy. Getting to the point in as few words as possible is crucial for a copywriter. As is being able to inform and influence readers simultaneously – which is something a journalist is taught to do early on.
Other than that, the non-negotiable deadlines and research skills will also set you up for a life of writing copy. And if your copy career doesn’t work out, you’ll always be able to make a living spouting bile or misusing Twitter.
Of course, if you’re going to go freelance, your education and employment history can be as eclectic as you’d like. It certainly didn’t harm this lot. And whatever degree you choose, you’ll learn a lot about copywriting by reading copywriting blogs.
Looking for a different opinion? If you’re a copywriter who wants to make a case for a different degree, get in touch. I’ll feature the best answers in a guest post.