Mashable haven’t always been the most discerning website when it comes to publishing infographics. But today’s offering takes the biscuit.

Not only is the “Top 10 Scams of the Year” infographic dull, by-the-numbers fare, it manages to undermine trust in the company that commissioned it it:

The Worst Call-to-Action of 2012

The “Top Scam of the Year” is awarded to the Better Business Bureau (BBB), who proudly proclaim that they’ve been running a phishing scam which will download malware to your computer if you visit the link which they ask you to click.

“Clicking on the link… downloads malware”

“Please Visit: <<Link>>”

Having read over the infographic three or four times, I think I understand what the marketing company ( was trying to do. They were trying to position BBB as the company that “scams the scammers“. And they’ve failed miserably, as these comments show:

Are they trying to say [the scammer is] someone *pretending* to be them? – Bobble Bardsley

Really poorly thought out. I’m surprised Mashable used it. – Andrew Isidoro

Despite the fact I’m pretty sure that BBB aren’t running a scam, and just haven’t realised that they probably shouldn’t portray themselves as phishing scam artists, I’m still not confident enough to visit their website. Which really isn’t the reaction a company with the straplineStart “With Trust” should be aiming for.

Take a bow You’ve dropped a clanger here.


UPDATE: 14/03/2012

Some detective work from Bobble Bardsley has shed some light on this. Apparently someone pretending to be BBB has been unleashing scam emails on the unsuspecting public.

Which means, of course,  that the infographic makes it look like BBB are admitting to sending phishing emails instead of explaining that they weren’t to blame.  Well done I’m even more impressed.

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