From a conversation about the most important traits for a copywriter to have, comes this nugget of wisdom from a Canadian gent calling himself “500ml”:
“so basically to summarize: copywriters rape people with words”
That’s a statement so far away from any recognisable reality that it needs saying again. This person thinks that copywriters rape people. With words.
I’d like to challenge any of my readers to come up with a more ludicrous definition of the word copywriter than “lexical rapist“. Leave me a comment with your ideas. If there’s any really good ones, I might have to come up with a prize.
2 comments
Katy Evans-Bush says:
Aug 12, 2009
Isn’t that why people in the middle ages were suspicious of rhetoric? It was regarded as almost unethical, using clever techniques to mess with the understanding of others.
And isn’t that why Plato would have no poets in his Republic?
Andrew Nattan says:
Aug 12, 2009
It’s still a bit of a leap between “influence thinking” and “rape” though, isn’t it?
I do like the concept of copywriting being a descendent of Greek poetic tradition though, even if it’s the unduly influential characteristics that have been passed down.