Speak to your audience. Give your readers what they want. Keep it brief. Rule of three…

Yeah. Enlightening. You’ve heard all of that before, haven’t you? Hundreds of times. The closely guarded secrets of the superstar bloggers. Secrets so secretive, that you read them thirty times a week on sixteen different blogs.

Well if you’re expecting this all-new GOLDEN RULE OF BLOGGING to be something along those lines, you’re going to be surprised. Because here’s something that’s 99% certain not to have been featured on Copyblogger.

“Stop Pissing About and Write

See? I told you that wouldn’t have been on Copyblogger.

But it is the Golden Rule of Blogging. And now I’m going to tell you why.

You may have noticed that the amount of posts on Unmemorable Title has tailed off recently. It’s not because I’m suddenly less productive, or that I’m out of ideas. It’s because I’m very busy. Which means that all of my half baked ideas end up scribbled on the back of receipts or the back of my hand.

And then I never do anything about them until a day or two later. By which time I’ve forgotten half of the brilliant idea that made the post worth writing, and end up with a generic “remember, talk to your audience, kids!” post. Which really isn’t going to enrich your life. So I delete it and do something else.

Until an idea strikes! And I repeat the whole sorry process ad nauseum.

Strike While the Iron is Hot!

Don’t get caught in the same cycle of having to discard decent ideas. It’s all too easy for that fantastic notion that’s bubbling away in your brain to become stale, moth-eaten and barely worth the synaptic space.

If you don’t have time to write a full blog post, grab a notebook, or any piece of paper larger than a receipt, and scribble away. Titles, outlines, good sentences, ideas for subheadings. Get as much of it down as you can.

Then make a date. Put aside an hour or two of your time to write the thing up, and then half an hour to proofread. But make sure you set a deadline. If that idea’s not part of a post within 48 hours, you’ve missed your chance.

And then you end up pretending that a self-admonishing criticism of your inability to post regularly is a golden rule of blogging.

So what are you waiting for? Stop pissing about and write something!

Practise your writing – leave a comment below. And don’t forget to follow me on Twitter.


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