The FirstFound Blog - Coming Very Soon
It might be the case that I drop the SEO from Unmemorable Title and focus on copywriting, as I’ve been appointed editor of The FirstFound Blog.
It’s launching some time this week, and there’s actually a decent spread of writers there. It’s a bit of an unknown quantity on the blog front, as the only other regular blogger on the list is currently Roger Davies (of The Manchester SEO Blog) who will be handling the SEO and web development side of things. That said, there’s a lot of experience there – and blogging’s very much “learn by doing”.
Obviously, it’s going to be a bit more corporate and less abrasive than UT is, but it’s worth adding to your RSS readers just for the sheer scope of the thing. So far it’s pencilled in to cover SEO, web design, web development, photography, movies, sport and PPC, so there should well be something there for everyone.
From a writing point of view, I’m actually delighted to have the chance to work on this – mainly because it’s the first time since I’ve been at FirstFound that I’ve been allowed to write in my own style. Previously I’ve been hidebound by forced adherence to our “house style” – which was developed by a freelancer and comes across as oh so slightly smug.
Of course, if The FirstFound Blog falls flat on its face, don’t let it influence your opinions of me or this fine piece of work!
If you’re sick of Andy selling out and whoring his employer’s website for the second time in a month, read these older posts instead:
Five Copywriting Mistakes to Infuriate Readers
Simple Social Media AdviceAlternatively, follow him on Twitter and let him know he’s a corporate shill.
6 comments
Toni Anicic says:
Oct 22, 2009
I’m not sure if I got it right, First Found Blog is your corporate blog? And this (http://www.firstfound.co.uk/) is your corporate website?
I think you should make it obvious on the blog and put a link to the corporate website somewhere
Andrew Nattan says:
Oct 22, 2009
FirstFound’s the company I work for, and I try (as far as possible) to keep my work for them and this personal project separate. This post was just a way of giving the new domain at http://www.firstfound-blog.co.uk a backlink without adding it to my links page and permanently tying the two blogs together.
Just think of FirstFound as entirely separate and unconnected to Unmemorable Title, and you’ll be fine.
Ben Locker says:
Oct 23, 2009
FirstFound’s targeting of ‘search engine consultants’ is clever – nice amount of traffic for that. Would be interesting to learn more about their backlink strategy. My own habit of leaving my URL next to phrases like copywriting agency (http://benlocker.co.uk) is all very well, but I don’t have lots of staff and it’s rather time consuming…
Andrew Nattan says:
Oct 23, 2009
You’re doing it wrong Ben. Copywriting Agency as anchor text works much better.
Ben Locker says:
Oct 23, 2009
I know – I wasn’t sure whether you had HTML enabled on your blog, and couldn’t be arsed to waste time making lovely links like online copywriting, only to find the code had got stripped out.
Ben Locker says:
Oct 23, 2009
In such cases, putting a link near your keywords is a good bet…