The Best (and Worst) Marketing Ploys of the Noughties
The most tragic thing about the Sea Kittens campaign is that Hugh Fearnley-Whittingstall showed campaigners how to make people think about where their food comes from with his anti-battery chicken crusade. Wouldn't farmed salmon swimming in their own shit have made a more effective image than this?
Copywriters – Unappreciated or Oversensitive?
We won't wow an employer or a client with a striking website, and good copy shouldn't let you notice you're being persuaded to make an action. It's a much more subtle art. What's more, anyone who's been within frothing distance of a keyboard or pencil thinks they can be the next Shakespeare. That killer combination...
Stephenie Meyer is a Genius
You don't have to read Twilight to appreciate that Meyer's gone and found herself a goose that lays golden eggs, and thankfully you won't have to go see New Moon to learn how to emulate that success.
Five Clichés to Create Quick Content
I know it's good form to avoid clichés wherever possible, but we've all had days when we know we need to pick up a pen or settle in at the keyboard and just don't feel creative. Luckily, bloggers the world over have developed cunning methods that allow them to put out a few hundred words...
Five Copywriting Mistakes To Infuriate Readers
Do blunders make your blood boil, or do you sympathise with the slipups of simpletons? Either way, you'll be familiar with these five copy mistakes
How Not to Deal With Clients – The Rafa Benitez Method
Do you know what Rafa Benitez should have said after watching his title chasing Liverpool side sink to a 2-1 defeat at the hands of the mediocre Tottenham Hotspur? The magic words that would have let him walk away from a potentially embarassing defeat with his head held high?
The Essential Writer’s Reading List
Am I working on cultivating a network of like-minded bloggers, and supporting their work as much as I hope they’ll support mine? The answer, it seems, is yes.
Are You Guilty of a Crime Against Writing?
Have you been questioned over the murder of the English language? Are you suspected of stealing your readers’ time? Is the evidence stacking up against you as the grammar police move in for the bust?
Your readers are your judge and jury – but it’s possible that they might want to be your executioner if...
From the Archive: What the Daily Mail can teach us about bad writing
When it comes to knowing just how left-wing politics have eroded the moral fibre of a nation, or when you really need to know which group of foreigners are out to ruin your life, you really can't beat the Daily Mail. But this showcase of demented drivelling has something to teach writers - just how...
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