Blogging About Blogging – A Horror Story
Someone wants to make money blogging. So they write a blog about how they think they can make money blogging. The next person latches on, swallows down the original idea and deposits a version onto their blog, drained of even more charm, originality and quality....
The Copywriter’s Ten Commandments
Ok, this isn't Mount Sinai, and I'm no Moses, but I've spent a while with my giant stone tablets and trusty chisel. The results were poorly carved, to say the least, so I decided that a blog post would be a much more efficient way to pass down the ten commandments of the copywriter
The Golden Rule of Blogging
“Speak to your audience. Give your readers what they want. Keep it brief. Rule of three…” Yeah. Enlightening. You’ve heard all of that before, haven’t you? Hundreds of times. The closely guarded secrets of the superstar bloggers. Secrets so secretive, that you read them thirty times a week on sixteen different blogs. Well if you’re...
Copywriters – Artists or Scientists?
Are copywriters artists, or are they scientists? And is there really a fundamental division between the beauty of the copywriter and the usefulness of the SEO content creator?
You Really Shouldn’t Be Blogging
Everyone's telling you that you should be blogging. Well they're wrong.
That's right. You really shouldn't be blogging. Read on to find out why.
The Secret That’ll Get Your Clients to Read to the End
The longer you rattle on about a product or service, the more chance you have of the client getting bored. Be brief and focussed – that way you can be sure the reader is going to carry on to the end. Kick off with an intriguing headline. Then outline the issue your product or service...
Is Your Professional Voice Boring?
This is Jim. Jim is a professional musician. Jim is exciting, innovative and all sorts of other interesting superlatives. Jim isn’t boring. So if a professional isn’t a boring person, why is your professional copy boring?
Should You Pay Your Copywriter by the Word?
Twitter has been all aflutter this weekend, with a brand new “copywriting agency” following all and sundry. They’ve been promising the untold riches of £0.02 per word and have met with responses ranging from the amusing to the incredulous. @SarahCopywriter £0.04 per word! Ha, ha, ha, ha, ha, ha, ha, (breath) ha, ha, ha, ha,...
The Writing Secrets Conspiracy Theorists Don’t Want You To Know
Make sure you read this quickly. I'm not sure how long it'll stay up before the CIA, Illuminati and those Lizard Men that David Icke dribbles about will find this and shut it down.
The information I have to share with you is so sensitive, I dare not put it on the front page of my...
History – The Copywriter’s Degree?
A bit of life experience enriches your copy no end. Unfortunately, if you're straight out of university your life experience probably extends to 2-4-1 drinks offers, home remedies for Fresher's Flu (whisky mixed with honey cough medicine, if you're asking) and which local pubs offer a free sandwich on pub quiz night.
The Best (and Worst) Marketing Ploys of the Noughties
The most tragic thing about the Sea Kittens campaign is that Hugh Fearnley-Whittingstall showed campaigners how to make people think about where their food comes from with his anti-battery chicken crusade. Wouldn't farmed salmon swimming in their own shit have made a more effective image than this?
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