It sounds like you're nice and comfy. Which is a shame if you're about to start writing. Because if you want to write well, being comfortable isn't good for you.
Do you want to hear a really bad joke? Here you go: When is a coach not a coach?
Can writers learn from the film Star Wars? You won't learn that a Parsec is a measurement of time, not distance, but you might just learn a few Jedi copywriting tricks.
I asked a handful of copywriters on Twitter what they thought the most overused words in wedding copy were, and they didn't disappoint. Thanks to their suggestions I've put together some Royal Wedding Bingo cards for your enjoyment.
According to Kris, White Hat SEO is a joke, and good content is a rip-off. Well, sorry Kris. I'm not laughing.
Should you leave the comedy to the comedians? Is earnest discourse and straight-down-the-line clarity the only way to create content that really speaks to readers? Or are spinning bowties as important to the writer as the pen?
You're desperate for me to read your blog. I can tell. But guess what? You may as well stop wasting my time and yours, because it'll be a cold day in hell before I read your blog post.
You may not have heard, but on February 22nd I had a guest slot on probably the most prominent copywriting blog in the world. But did I reap the benefits that guest posting is supposed to bring?
Those of you who write three or more list posts a month aren't going to like this, so I suggest you skip to the end and leave an angry comment. But if you're worried about providing great content, building a solid reputation, or just not coming across as a fool, you need to move on....
There's a battle going on in your living room. On one side is the impressionable language centre of your poor innocent child's brain. And on the other is a small woolly mouse that speaks in patois. That little Rastamouse is going to destroy the way your child uses the English language to the point that they'll...
This isn't a brilliant time of year for being creative. Probably the fact that it's cold, bleak and frequently raining. But work doesn't stop for the weather, and there's copy to be written. So what's a penslinger to do when the well of creativity has dried up?
Writing a blog post and making a great cup of tea are skills that everyone should have. And once you know the secrets of making tea, you'll find that writing blog posts isn't as difficult as you first thought...