I Don’t Care What Colour Your Hat Is, Ignoring Content Is No Laughing Matter
According to Kris, White Hat SEO is a joke, and good content is a rip-off. Well, sorry Kris. I'm not laughing.
Peeking Round the Paywall – Is The Times Being Very Canny?
Could the seemingly regular downtime suffered by The Times' paywall be a clever marketing tactic? Andrew certainly thinks so, and the evidence is mounting.
So, You Want To Be A Writer?
So, you want to be a writer? But what exactly do you want to write? Thanks to the Unmemorable Title "So You Want To Be A Writer?" flowchart, you'll know just what path to follow.
SEO TLC – Giving Your Website a Valentine’s Gift
It's Valentine's Day. But when it comes to your website, a bunch of roses and some petrol station chocolates won't get you far. No, if you want to show your site some love, you'll need to swap Tender Loving Care for Search Engine Optimisation.
Unmemorable Title – Now 100% Shinier
Unmemorable Title - fresher, shinier and less horribly ugly than before. And to celebrate, Andy's unleashed a cavalcade of cliches to upset and dismay you.
Can You Afford To Use These Strapline and Headline Cliches?
Straplines. Some people are brilliant at them. They just leap out of bed thinking "Where do you want to go today? Premier Inn? Everything's premier but the price. Just do it! I'm lovin' it."
I am not one of those people.
Five Copywriting Mistakes To Infuriate Readers
Do blunders make your blood boil, or do you sympathise with the slipups of simpletons? Either way, you'll be familiar with these five copy mistakes
The Essential Writer’s Reading List
Am I working on cultivating a network of like-minded bloggers, and supporting their work as much as I hope they’ll support mine? The answer, it seems, is yes.
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