How Long Does a Blog Post Need to Be?
Does a blog post need to be thousands of words long, pre-empting every potential query?
The Golden Rule of Blogging
“Speak to your audience. Give your readers what they want. Keep it brief. Rule of three…” Yeah. Enlightening. You’ve heard all of that before, haven’t you? Hundreds of times. The closely guarded secrets of the superstar bloggers. Secrets so secretive, that you read them thirty times a week on sixteen different blogs. Well if you’re...
How Not to Get a Comment Approved
I’m fine with people leaving comments here because they want a link, so long as they contribute to the conversation. However, if you’re just copy and pasting from a generic template, you’re not getting added. If you copy and paste in your multiple choice template and forget to delete as applicable, you won’t get a...
Are Your Calls to Action Strong Enough to Stop Rampaging Leeds Fans?
Picture the scene. From 1-0 down, and with ten men, Leeds United have snatched an unlikely victory from the jaws of defeat. And with it, promotion. A decade of unrelenting misery, two relegations, three play off defeats and an unprecedented points deduction wiped away with a deft flick of Jermaine Beckford’s outstretched boot. The fans...
You Really Shouldn’t Be Blogging
Everyone's telling you that you should be blogging. Well they're wrong.
That's right. You really shouldn't be blogging. Read on to find out why.
The Secret That’ll Get Your Clients to Read to the End
The longer you rattle on about a product or service, the more chance you have of the client getting bored. Be brief and focussed – that way you can be sure the reader is going to carry on to the end. Kick off with an intriguing headline. Then outline the issue your product or service...
Should You Play It Safe?
So I set to work and crafted my sample. I went to town. Sound effects, wailing sirens. The lot. Something that I thought would at least demonstrate to the client that we knew where they were coming from.
Is Your Professional Voice Boring?
This is Jim. Jim is a professional musician. Jim is exciting, innovative and all sorts of other interesting superlatives. Jim isn’t boring. So if a professional isn’t a boring person, why is your professional copy boring?
Should You Pay Your Copywriter by the Word?
Twitter has been all aflutter this weekend, with a brand new “copywriting agency” following all and sundry. They’ve been promising the untold riches of £0.02 per word and have met with responses ranging from the amusing to the incredulous. @SarahCopywriter £0.04 per word! Ha, ha, ha, ha, ha, ha, ha, (breath) ha, ha, ha, ha,...
The Writing Secrets Conspiracy Theorists Don’t Want You To Know
Make sure you read this quickly. I'm not sure how long it'll stay up before the CIA, Illuminati and those Lizard Men that David Icke dribbles about will find this and shut it down.
The information I have to share with you is so sensitive, I dare not put it on the front page of my...
History – The Copywriter’s Degree?
A bit of life experience enriches your copy no end. Unfortunately, if you're straight out of university your life experience probably extends to 2-4-1 drinks offers, home remedies for Fresher's Flu (whisky mixed with honey cough medicine, if you're asking) and which local pubs offer a free sandwich on pub quiz night.
Join The Conversation