Why Tweeters Can’t Be Beggars
Have you ever sent a Tweet like this?
"Help! I need 500 followers by noon! Please ReTweet this!"
If you have, you're doing yourself more harm than good. Read on to find out why desperation won't win you any friends, or any followers.
What Being a Leeds United Fan Can Teach You About Writing
Football and writing, two of my favourite things. Amongst the angst, the heartbreak and the freezing cold Tuesday night defeats at Elland Road I've learnt stuff. Things that you won't pick up at Old Trafford.
Because there are some lessons that only Leeds United can teach.
Can You Afford To Use These Strapline and Headline Cliches?
Straplines. Some people are brilliant at them. They just leap out of bed thinking "Where do you want to go today? Premier Inn? Everything's premier but the price. Just do it! I'm lovin' it."
I am not one of those people.
Blogging About Blogging – A Horror Story
Someone wants to make money blogging. So they write a blog about how they think they can make money blogging. The next person latches on, swallows down the original idea and deposits a version onto their blog, drained of even more charm, originality and quality....
The Copywriter’s Ten Commandments
Ok, this isn't Mount Sinai, and I'm no Moses, but I've spent a while with my giant stone tablets and trusty chisel. The results were poorly carved, to say the least, so I decided that a blog post would be a much more efficient way to pass down the ten commandments of the copywriter
How Long Does a Blog Post Need to Be?
Does a blog post need to be thousands of words long, pre-empting every potential query?
The Golden Rule of Blogging
“Speak to your audience. Give your readers what they want. Keep it brief. Rule of three…” Yeah. Enlightening. You’ve heard all of that before, haven’t you? Hundreds of times. The closely guarded secrets of the superstar bloggers. Secrets so secretive, that you read them thirty times a week on sixteen different blogs. Well if you’re...
How Not to Get a Comment Approved
I’m fine with people leaving comments here because they want a link, so long as they contribute to the conversation. However, if you’re just copy and pasting from a generic template, you’re not getting added. If you copy and paste in your multiple choice template and forget to delete as applicable, you won’t get a...
Are Your Calls to Action Strong Enough to Stop Rampaging Leeds Fans?
Picture the scene. From 1-0 down, and with ten men, Leeds United have snatched an unlikely victory from the jaws of defeat. And with it, promotion. A decade of unrelenting misery, two relegations, three play off defeats and an unprecedented points deduction wiped away with a deft flick of Jermaine Beckford’s outstretched boot. The fans...
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