The Pirate’s Guide to Blogging – International Talk Like a Pirate Day
Yarr and avast there me hearties!
It be International Talk Like a Pirate Day again, and that can mean only two things: Firstly, it be meaning that people across the globe will be saying "it be" when they mean "it is". And secondly, it be meaning that I be divulgin' the most well kept secret...
Are You Sitting Comfortably?
It sounds like you're nice and comfy. Which is a shame if you're about to start writing. Because if you want to write well, being comfortable isn't good for you.
Where Should You Be Promoting Your SEO, Copywriting and Marketing Blog Posts?
Sphinn or SERPd? Facebook or Twitter? If you want to find readers for your SEO, Copywriting or Marketing blog, you need to have a read of this...
When Is A Coach Not A Coach?
Do you want to hear a really bad joke? Here you go:
When is a coach not a coach?
May The 4th Be With You – Copywriting Lessons From A Galaxy Far, Far Away
Can writers learn from the film Star Wars? You won't learn that a Parsec is a measurement of time, not distance, but you might just learn a few Jedi copywriting tricks.
“Funny” Copy – No Laughing Matter?
Should you leave the comedy to the comedians? Is earnest discourse and straight-down-the-line clarity the only way to create content that really speaks to readers? Or are spinning bowties as important to the writer as the pen?
No, I’m Not Going to Read Your Blog
You're desperate for me to read your blog. I can tell.
But guess what? You may as well stop wasting my time and yours, because it'll be a cold day in hell before I read your blog post.
How You’re Killing Your Credibility With List Posts
Those of you who write three or more list posts a month aren't going to like this, so I suggest you skip to the end and leave an angry comment. But if you're worried about providing great content, building a solid reputation, or just not coming across as a fool, you need to move on....
Copywriting in the Bleak Midwinter – Finding Inspiration in the Grey Months
This isn't a brilliant time of year for being creative. Probably the fact that it's cold, bleak and frequently raining. But work doesn't stop for the weather, and there's copy to be written. So what's a penslinger to do when the well of creativity has dried up?
How #guardianexclusive Caused the Twitter Hype Machine to Backfire
If I'd have told you 24 hours ago that The Guardian were the UK newspaper that used Twitter most effectively, you'd have believed me.
And then came the #guardianexclusive. Oh, well done Guardian Sport. To quote another sporting foot-shooter, "take a bow, son."
How to Criticise Your Creative
If you want stunning copy or a striking design, communication is critical. You're going to cast your eye over a first draft, and you're going to give an opinion. If you do this right, you're on the way to having a truly amazing piece of work created. If you do it wrong, you'll be lucky...
The Tea Drinker’s Guide to Brewing Up a Great Blog Post
Writing a blog post and making a great cup of tea are skills that everyone should have. And once you know the secrets of making tea, you'll find that writing blog posts isn't as difficult as you first thought...
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