Think of all the free content you've put on your blog over your writing career. Thousands of little golden nuggets of information and advice. Wouldn't it be nice if you could get people to pay you for all that imparted wisdom?
The country's broke. We can't afford to pay policemen, teachers, dinnerladies or hedgehog sanctuary workers. Britain is so skint that everyone's being asked to melt down their garden gates to make new coinage.