Five Copywriting Mistakes To Infuriate Readers
Do blunders make your blood boil, or do you sympathise with the slipups of simpletons? Either way, you'll be familiar with these five copy mistakes
Introducing The World’s Worst Copywriters
It’s said that copywriters have to do with the written word what good salespeople do verbally. Most of the time we work like car salespeople – someone will wander into our website or showroom, wondering if they should part with their hard-earned cash. We’ll then use our tricks, techniques and wiles to worm our...
How Not to Deal With Clients – The Rafa Benitez Method
Do you know what Rafa Benitez should have said after watching his title chasing Liverpool side sink to a 2-1 defeat at the hands of the mediocre Tottenham Hotspur? The magic words that would have let him walk away from a potentially embarassing defeat with his head held high?
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