Posts tagged "Media"
Copywriting / Media

The Best (and Worst) Marketing Ploys of the Noughties

by Andrew on Dec 4, 2009 • 2 Comments
The most tragic thing about the Sea Kittens campaign is that Hugh Fearnley-Whittingstall showed campaigners how to make people think about where their food comes from with his anti-battery chicken crusade. Wouldn't farmed salmon swimming in their own shit have made a more effective image than this?
Social Media

The Problem With Social Media? You’re Doing It Wrong.

by Andrew on Nov 2, 2009 • 3 Comments
The above may seem like a sweeping statement, but the more social media comes into the mainstream, the more the original reasons we signed up become lost.
Media / Social Media

Trial by Twitter – Jan Moir Feels the Brunt of a Social Media Backlash

by Andrew on Oct 16, 2009 • 5 Comments
With a veritable hate-storm brewing, it's not going to be long before other daily papers pick up on Jan Moir's ranting and the Twitter backlash. When this goes mainstream, could the threat of bad publicity put off advertisers?
Media

The Guardian’s Guide to Spotting Racism in Adverts – Look for Meerkats

by Andrew on Aug 25, 2009 • 11 Comments
I'm from Salford. I pronounce market as "mar-ki'." My significant other is from Hale Barns and pronounces market as "marr-kit". That's about 15 miles. Now I'm no expert on Eastern European pronunciation, but I think that pronunciation will be as markedly different in Talin and Astana as it is in Brussels and Lisbon.
Media

The Great Twitter Conspiracy

by Andrew on Aug 7, 2009 • 3 Comments
Thursday August 6th, 2009. A day that will forever live in infamy. Forces unknown launched a devastating Denial of Service attack on Twitter, forcing millions worldwide to resort to emails, telephones and doing some work. As of yet, the perpetrators of this crime are still unknown. Commenters across the web have pointed accusing fingers of blame...
Copywriting / Media

From the Archive: What the Daily Mail can teach us about bad writing

by Andrew on Jul 17, 2009 • 4 Comments
When it comes to knowing just how left-wing politics have eroded the moral fibre of a nation, or when you really need to know which group of foreigners are out to ruin your life, you really can't beat the Daily Mail. But this showcase of demented drivelling has something to teach writers - just how...

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