Posts Tagged Media

The Best (and Worst) Marketing Ploys of the Noughties

Hey! Remember the 2000’s?

The “Naughties”. The “Noughties”. Whatever you choose to call the first decade of the new millennium, you’ll have to agree on one thing.

We’ve seen some absolutely stunning marketing. And some complete dross.

My marketing masterpiece of the 2000s seems to have been lifted from Withnail and I, whereas the marketing misfire probably wouldn’t even make it into Horne & Corden.
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The Problem With Social Media? You’re Doing It Wrong.

photo by Robert Couse-Baker

photo by Robert Couse-Baker

Twitter’s in the news again. The bloodlust of the Social Media mob hasn’t been sated by the ritual sacrifice of AA Gill and Jan Moir, and they’ve moved on to targeting regular users who dare to speak against our celebrity overlords.

Funnily enough, those paid to disseminate information and opinion have leapt on the “Social Media Bad” bandwagon. Newspaper columnists have been quick to condemn social media as an unruly gang of ravening nutters just waiting to whip out the pitchforks.

Now users of social media sites know that the above isn’t true, but what is the problem with Twitter, Facebook and their ilk? Simple.

You’re doing it wrong.
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Trial by Twitter – Jan Moir Feels the Brunt of a Social Media Backlash

photo by Mira66

photo by Mira66

Remember the days that when Jan Moir, or some other Daily Mail moronic columnist (other right-wing, poorly written trashy tabloids are available) would vomit some bile into a column, and the only thing you could do about it was write an irate letter to the editor?

Thankfully, those days are gone. Thanks to social media, it’s never been easier to round up an angry mob and force newspaper editors to take notice. But does trial by Twitter work?
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The Guardian’s Guide to Spotting Racism in Adverts – Look for Meerkats

Photo by lrargerich

Photo by lrargerich

When does an advert cross the line from poking gentle fun at people to outright racism? According to Guardianista Peter Jones, it’s when you get Meerkats involved.

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