2013: The Burning Blogging Questions
This post isn't a set of predictions. It's something far more useful. Andrew starts 2013 by asking the burning blogging questions that could be the difference between a year of successes and a year of failures.
A thirty foot tall Christina Hendricks won’t drive me to drink.
There's a giant Christina Hendricks overlooking Manchester. But despite my undeniable affections for Ms Hendricks' acting talents, I'm completely and utterly unmoved by her attempts to sell me Scotch whisky.
The Worst Call-to-Action of 2012
Not only is the "Top 10 Scams of the Year" infographic featured on Mashable today dull, by-the-numbers fare; it manages to undermine trust in the company that commissioned it it
Lies, Damned Lies and Internet Forum Threads – Slandering Your Way To Business Success
As any prospective online guru knows, marketing your company can be hard work. You need to create a convincing product, work out your USPs, provide a good service to clients and work tirelessly to spread the word far and wide.
Well screw that.
‘Inappropriate’ Ads – Is This Advert Worse Than Barnados?
The advert above just won a Silver Lion at the Cannes Lions International Festival. And I have to say, it's memorable.
But it's memorable for all the wrong reasons.
When Is A Coach Not A Coach?
Do you want to hear a really bad joke? Here you go:
When is a coach not a coach?
Peeking Round the Paywall – Is The Times Being Very Canny?
Could the seemingly regular downtime suffered by The Times' paywall be a clever marketing tactic? Andrew certainly thinks so, and the evidence is mounting.
Should You Pay Your Copywriter by the Word?
Twitter has been all aflutter this weekend, with a brand new “copywriting agency” following all and sundry. They’ve been promising the untold riches of £0.02 per word and have met with responses ranging from the amusing to the incredulous. @SarahCopywriter £0.04 per word! Ha, ha, ha, ha, ha, ha, ha, (breath) ha, ha, ha, ha,...
The Best (and Worst) Marketing Ploys of the Noughties
The most tragic thing about the Sea Kittens campaign is that Hugh Fearnley-Whittingstall showed campaigners how to make people think about where their food comes from with his anti-battery chicken crusade. Wouldn't farmed salmon swimming in their own shit have made a more effective image than this?
Join The Conversation