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An SEO & Copywriting Blog

Posts Tagged marketing

Should You Pay Your Copywriter by the Word?

Feb 8

Posted by Andrew in Copywriting | 19 Comments

Photo By Ecastro

Photo By Ecastro

Twitter has been all aflutter this weekend, with a brand new “copywriting agency” following all and sundry. They’ve been promising the untold riches of £0.02 per word and have met with responses ranging from the amusing to the incredulous.

@SarahCopywriter £0.04 per word! Ha, ha, ha, ha, ha, ha, ha, (breath) ha, ha, ha, ha, ha! F**k me, the last of the big spenders!

But does the problem lie with the sum being offered, or the way that it’s being offered? When you’re hiring a copywriter, should you be paying them by the word?

I say no.

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SEO in 2010 – A Five Step Primer

Jan 6

Posted by Andrew in SEO | 5 Comments

Photo by Jon_Marshall

Photo by Jon_Marshall

Listen here lad, I’ve been making websites since the year dot and I know that all your Digs and Tweeterings are good for only one thing – spam email.     Trust me, all you need for them search engines is Meta Keywords.

I wish that quote was a work of fiction, but it’s not. It’s the befuddled claims of a web developer who I had the pleasure of arguing with over the phone last week. The methods he was promoting were sound and proven – but they’re now wildly out of date.

Don’t make the same mistake. Get up to speed with what you need to know if you’re planning on doing any SEO in 2010. These five steps won’t teach you everything you’ll need to know, but they’ll help you get started.  Read the rest of this entry »

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Five Wildly Inaccurate Social Media Predictions for 2010

Dec 11

Posted by Andrew in Social Media | 3 Comments

Photo by MrMatze77

Photo by MrMatze77

The end of a year can’t just be a time for retrospection and reflection. It should also be a time for wild speculation and crystal-ball gazing. Luckily, like Cassandra before me, I have been cursed with the gift of being able to see into the future with 100% accuracy.

So fire up your stock portfolio, get down to the bookies, or just prepare to tell all your friends that “I told you so!” It’s time for five completely accurate Social Media predictions for 2010!

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The Best (and Worst) Marketing Ploys of the Noughties

Dec 4

Posted by Andrew in Copywriting, Media | 2 Comments

Hey! Remember the 2000’s?

The “Naughties”. The “Noughties”. Whatever you choose to call the first decade of the new millennium, you’ll have to agree on one thing.

We’ve seen some absolutely stunning marketing. And some complete dross.

My marketing masterpiece of the 2000s seems to have been lifted from Withnail and I, whereas the marketing misfire probably wouldn’t even make it into Horne & Corden.
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