Posts tagged "Leeds United"
How Not to Write a Sales Letter (with assistance from cuddly Ken Bates)

How Not to Write a Sales Letter (with assistance from cuddly Ken Bates)

Despite telesales, despite search engine marketing, and despite social media, direct sales letters are still one of the most important and effective weapons in any marketer's arsenal. Done right, a great sales letter can deliver huge returns on a fairly small investment.
What Being a Leeds United Fan Can Teach You About Writing

What Being a Leeds United Fan Can Teach You About Writing

Football and writing, two of my favourite things. Amongst the angst, the heartbreak and the freezing cold Tuesday night defeats at Elland Road I've learnt stuff. Things that you won't pick up at Old Trafford. Because there are some lessons that only Leeds United can teach.

Four Things to Celebrate This Manchester Day

Most of you will be aware that today is Father’s Day (if not, I advise making a quick apologetic phone call before reading on), but it’s been brought to my attention that 20/6/10 marks the first ever “Manchester Day” As I’m always one for marking ridiculous holidays that’ve been made up by tourist boards and...

Are Your Calls to Action Strong Enough to Stop Rampaging Leeds Fans?

Picture the scene. From 1-0 down, and with ten men, Leeds United have snatched an unlikely victory from the jaws of defeat. And with it, promotion. A decade of unrelenting misery, two relegations, three play off defeats and an unprecedented points deduction wiped away with a deft flick of Jermaine Beckford’s outstretched boot. The fans...