What The US Presidential Election Can Teach You About B2B Copywriting
Can Barack Obama's re-election really tell us all there is to know about the subject which I write about?
5 Apocalyptically Bad Topics I Don’t Want to See in 2012
2012 is finally here. The year of the London Olympics, the Golden Jubilee and, most concerningly, the end of the world. If the misinterpreted non-prophesies of a dead Mesoamerican civilisation are to be believed (they're not), then the world will end in some horrible manner on December 21 2012 (it won't).
An SEO Copywriter Walks Into a Pub…
An SEO copywriter walks into a pub, bar, public house, venue, beer, lager, wine, spirits, cocktails, pub food, gastropub, happy hour...
And how we laugh. Still. Every time this tired old joke wheezes its way around Twitter, we all drop to the ground, rolling about in paroxyms of laughter, attempting to hold in our ruptured and...
When Is A Coach Not A Coach?
Do you want to hear a really bad joke? Here you go:
When is a coach not a coach?
Royal Wedding Cliché Bingo! A Fun Game For All The Family!
I asked a handful of copywriters on Twitter what they thought the most overused words in wedding copy were, and they didn't disappoint. Thanks to their suggestions I've put together some Royal Wedding Bingo cards for your enjoyment.
Sheen On, You Crazy Diamond
Charlie Sheen. Madman or genius? Unhinged drug user or philosopher extraordinaire?
That's the most important question of the day. And I think you all know what the answer is. He's a genius, and he's going to make you a better blogger.
How #guardianexclusive Caused the Twitter Hype Machine to Backfire
If I'd have told you 24 hours ago that The Guardian were the UK newspaper that used Twitter most effectively, you'd have believed me.
And then came the #guardianexclusive. Oh, well done Guardian Sport. To quote another sporting foot-shooter, "take a bow, son."
Blogging About Blogging – A Horror Story
Someone wants to make money blogging. So they write a blog about how they think they can make money blogging. The next person latches on, swallows down the original idea and deposits a version onto their blog, drained of even more charm, originality and quality....
The Copywriter’s Ten Commandments
Ok, this isn't Mount Sinai, and I'm no Moses, but I've spent a while with my giant stone tablets and trusty chisel. The results were poorly carved, to say the least, so I decided that a blog post would be a much more efficient way to pass down the ten commandments of the copywriter
Google Instant is the Death of…
It’s been a little over 24 hours, and Google Instant fear has swept the globe like a biblical plague. Far from just showing you results without you needing to hit search, this diabolical system has a 100% fatality rate for pretty much anything you care to mention. Are you at risk from this destroyer of...
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