How Not to Write a Sales Letter (with assistance from cuddly Ken Bates)
Despite telesales, despite search engine marketing, and despite social media, direct sales letters are still one of the most important and effective weapons in any marketer's arsenal. Done right, a great sales letter can deliver huge returns on a fairly small investment.
Google’s Plus One – An Uninvited Guest At An Already Boring Party?
Do you want to sit around for weeks waiting for someone to Google "Andrew Nattan thinks that Google +1 is a giant waste of time, space and energy"
Grubbing Peons of Twitter, Bow Down to Your #TwitRelief Masters!
Comic Relief is a good cause. But has their ill-judged #twitrelief campaign turned the tide of public opinion against them?
Forgoing the usual bath of beans, the Comic Relief organisers have found a new way for the great and the good to demean themselves for charity. By talking to dirty, pointless scrubbers like you.
BT Homehub 2.0 Problems – A Tragedy in One Part
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Let it Never Be Said…
… that I don’t admit when I’m talking out of my back passage. Within 30 seconds of me posting my Google logo rant this morning, my self-righteous finger pointing was proven to be self-important gasbaggery.
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