What The US Presidential Election Can Teach You About B2B Copywriting
Can Barack Obama's re-election really tell us all there is to know about the subject which I write about?
Would It Kill You to Be Nice?
For some reason, the internet is making us incredibly angry. It's making us argue past the point of reason. It's making us set up fake Twitter accounts to harass the outspoken. And it's making us avoid the comments section of websites, because we're afraid of what we'll find down there.
How Not to Write a Sales Letter (with assistance from cuddly Ken Bates)
Despite telesales, despite search engine marketing, and despite social media, direct sales letters are still one of the most important and effective weapons in any marketer's arsenal. Done right, a great sales letter can deliver huge returns on a fairly small investment.
Google’s Plus One – An Uninvited Guest At An Already Boring Party?
Do you want to sit around for weeks waiting for someone to Google "Andrew Nattan thinks that Google +1 is a giant waste of time, space and energy"
Grubbing Peons of Twitter, Bow Down to Your #TwitRelief Masters!
Comic Relief is a good cause. But has their ill-judged #twitrelief campaign turned the tide of public opinion against them?
Forgoing the usual bath of beans, the Comic Relief organisers have found a new way for the great and the good to demean themselves for charity. By talking to dirty, pointless scrubbers like you.
BT Homehub 2.0 Problems – A Tragedy in One Part
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Let it Never Be Said…
… that I don’t admit when I’m talking out of my back passage. Within 30 seconds of me posting my Google logo rant this morning, my self-righteous finger pointing was proven to be self-important gasbaggery.
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