Guest Post: No Running, No Diving and No Heavy Linking
Being offered a guest post can be a confusing situation. It’s like going into someone’s home for the first time; you’re not quite sure about the house etiquette. Should I take my shoes off in the hall? Where do I put my coat? Which chair should I sit in? With social etiquette very much in...
Copywriters – Artists or Scientists?
Are copywriters artists, or are they scientists? And is there really a fundamental division between the beauty of the copywriter and the usefulness of the SEO content creator?
Are Your Calls to Action Strong Enough to Stop Rampaging Leeds Fans?
Picture the scene. From 1-0 down, and with ten men, Leeds United have snatched an unlikely victory from the jaws of defeat. And with it, promotion. A decade of unrelenting misery, two relegations, three play off defeats and an unprecedented points deduction wiped away with a deft flick of Jermaine Beckford’s outstretched boot. The fans...
You Really Shouldn’t Be Blogging
Everyone's telling you that you should be blogging. Well they're wrong.
That's right. You really shouldn't be blogging. Read on to find out why.
Copywriting – A Steaming Pile of Carp
One of the first things they teach you at school is how to hold a pen. From there, it’s drawing letters and on to writing words. Eventually you learn to string together words into sentences and off you go. In fact, the average schoolkid writes over 500 words a day. And how much are they...
Can You Afford to Work For Free?
FM Britain has shown me that if you ever want to make money, you can't afford to work for free.
The Secret That’ll Get Your Clients to Read to the End
The longer you rattle on about a product or service, the more chance you have of the client getting bored. Be brief and focussed – that way you can be sure the reader is going to carry on to the end. Kick off with an intriguing headline. Then outline the issue your product or service...
Should You Play It Safe?
So I set to work and crafted my sample. I went to town. Sound effects, wailing sirens. The lot. Something that I thought would at least demonstrate to the client that we knew where they were coming from.
Is Your Professional Voice Boring?
This is Jim. Jim is a professional musician. Jim is exciting, innovative and all sorts of other interesting superlatives. Jim isn’t boring. So if a professional isn’t a boring person, why is your professional copy boring?
Should You Pay Your Copywriter by the Word?
Twitter has been all aflutter this weekend, with a brand new “copywriting agency” following all and sundry. They’ve been promising the untold riches of £0.02 per word and have met with responses ranging from the amusing to the incredulous. @SarahCopywriter £0.04 per word! Ha, ha, ha, ha, ha, ha, ha, (breath) ha, ha, ha, ha,...
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