Piss Off, Pedants
The following is inspired by @BobbleBardsley challenging me to write 200 words or fewer on grammar-dinosaurs.
Guest Post: Successful Copywriting Doesn’t Always Mean Fresh Content
When you study journalism, they tell you that you need to be on the cutting edge by providing fresh, unique content...
Are You Sitting Comfortably?
It sounds like you're nice and comfy. Which is a shame if you're about to start writing. Because if you want to write well, being comfortable isn't good for you.
When Is A Coach Not A Coach?
Do you want to hear a really bad joke? Here you go:
When is a coach not a coach?
May The 4th Be With You – Copywriting Lessons From A Galaxy Far, Far Away
Can writers learn from the film Star Wars? You won't learn that a Parsec is a measurement of time, not distance, but you might just learn a few Jedi copywriting tricks.
Royal Wedding Cliché Bingo! A Fun Game For All The Family!
I asked a handful of copywriters on Twitter what they thought the most overused words in wedding copy were, and they didn't disappoint. Thanks to their suggestions I've put together some Royal Wedding Bingo cards for your enjoyment.
The Best Advice You’ll Get All Day
I just spotted this on a Tumblr account, and decided it needed to be shared with the world...
I Don’t Care What Colour Your Hat Is, Ignoring Content Is No Laughing Matter
According to Kris, White Hat SEO is a joke, and good content is a rip-off. Well, sorry Kris. I'm not laughing.







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