Four Great 90s Adverts (and What You Need to Learn From Them)
Over the weekend, ITV’s CITV channel showed a collection of retro kids’ TV shows from the 90s. But while Pat Sharp and the Twins, Tregard and his hapless dungeoneers and Julia Sawahla’s Press Gang all triggered waves of fond memories from the decade that shame forgot, something key was missing. 90s adverts. And not just...
A thirty foot tall Christina Hendricks won’t drive me to drink.
There's a giant Christina Hendricks overlooking Manchester. But despite my undeniable affections for Ms Hendricks' acting talents, I'm completely and utterly unmoved by her attempts to sell me Scotch whisky.
Five Brilliant Bits of Copywriting Advice (That Bloggers Keep Ignoring)
Whether you're writing a restaurant review, ranting about the quality of political comment in this country or trying to sell your services, the rules, goals and skillsets are the same.
Copywriting Rates: Avoidable Banana Skins – Part 1
Watch out all you freelance copywriters! You've left money on the table… You've lost that job… You've lost any chance of lucrative repeat business!
Please Stop Verbing Your Nouns
I'm part of the generation that was never formally taught English grammar. I don't know what adverb means, I think pronouns sound slightly seedy, and that conjunction is something that happens in a car park outside a prison.
Five Suffixes That’ll Make you Look Like a Moron
Suffixes are superb inventions. They can take a boring, humdrum word and turn it into something wonderful. Using the right suffix will help you create unforgettable portmanteaus that hook the reader and don't let go.
But if you use the wrong suffix, you can come across a a pretentious, preening pillock with no grasp of the...
Of Course Good Spelling and Grammar Matter
In this 200 Word Post (the first of 2012), Andy explains that despite what you may have read, spelling does actually matter. You fools.
Do You Know What’s The Scariest Thing About Halloween?
Apparently, the week surrounding October 31st is the scariest time of the year. But it's not because of trick or treaters. No, it's because of hellishly bad copy.
So read on and find our Bestiary of Halloween Copy Horrors. If you dare...
An SEO Copywriter Walks Into a Pub…
An SEO copywriter walks into a pub, bar, public house, venue, beer, lager, wine, spirits, cocktails, pub food, gastropub, happy hour...
And how we laugh. Still. Every time this tired old joke wheezes its way around Twitter, we all drop to the ground, rolling about in paroxyms of laughter, attempting to hold in our ruptured and...
Swearing in Your Copy? Fuck Off.
In this 200 word post, Andy discusses the merits (or lack thereof) of swearing in your copy.
Beware, at least 2.5% of this post is swearing. But he doesn't use the C-Word. Because he's a fucking classy guy like that.
Stop Pretending that Your Blog Isn’t About Your Ego
The following is a 200 word post inspired by a discussion with @TomCopy about self-promotion, blogging and ego.
What Bloggers Need to Learn from Poets
Surely there's no common ground dark art of marketing and the creative art of poetry? You might be surprised to hear that as a blogger, you need to learn from poets.
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