Despite telesales, despite search engine marketing, and despite social media, direct sales letters are still one of the most important and effective weapons in any marketer's arsenal. Done right, a great sales letter can deliver huge returns on a fairly small investment.
2012 is finally here. The year of the London Olympics, the Golden Jubilee and, most concerningly, the end of the world. If the misinterpreted non-prophesies of a dead Mesoamerican civilisation are to be believed (they're not), then the world will end in some horrible manner on December 21 2012 (it won't).
How many times have bloggers, gurus and SEO rockstar ninjas given you a spiel about their service, their ebook or their amazing SEO prowess? Completely missing the one real secret to SEO success? Dozens of times? Hundreds? Well, you can safely ignore them. Because I know what the secret is. And so will you.
In this 200 word post, Andy discusses the merits (or lack thereof) of swearing in your copy. Beware, at least 2.5% of this post is swearing. But he doesn't use the C-Word. Because he's a fucking classy guy like that.
Surely there's no common ground dark art of marketing and the creative art of poetry? You might be surprised to hear that as a blogger, you need to learn from poets.
The following is inspired by @BobbleBardsley challenging me to write 200 words or fewer on grammar-dinosaurs.
When you study journalism, they tell you that you need to be on the cutting edge by providing fresh, unique content...