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	<title>Comments on: Should You Play It Safe?</title>
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	<link>http://www.unmemorabletitle.co.uk/should-you-play-it-safe/</link>
	<description>An SEO &#38; Copywriting Blog</description>
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		<title>By: Andrew</title>
		<link>http://www.unmemorabletitle.co.uk/should-you-play-it-safe/comment-page-1/#comment-1412</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Tue, 16 Mar 2010 23:29:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.unmemorabletitle.co.uk/?p=370#comment-1412</guid>
		<description>That&#039;s true. They can have a very sanitised edginess with strict boundaries that just limit your creativity.</description>
		<content:encoded><![CDATA[<p>That&#8217;s true. They can have a very sanitised edginess with strict boundaries that just limit your creativity.</p>
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		<title>By: Rowena</title>
		<link>http://www.unmemorabletitle.co.uk/should-you-play-it-safe/comment-page-1/#comment-1406</link>
		<dc:creator>Rowena</dc:creator>
		<pubDate>Wed, 10 Mar 2010 22:38:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.unmemorabletitle.co.uk/?p=370#comment-1406</guid>
		<description>I find that it&#039;s often the clients who make a big deal about wanting something &#039;edgy&#039; who end up picking the safest option. But sometimes those you think look for safety may surprise you. Always give them the option - if nothing else, it keeps you on your toes.

I say that having stuck with safe for far too long - it&#039;s a difficult habit to break out of, once you&#039;ve been &#039;corporatised&#039; by senior people who &#039;know better&#039;.
.-= Rowena´s last blog ..&lt;a href=&quot;http://rowwrites.blog.co.uk/2010/03/10/the-eureka-moment-8152255/&quot;&gt;The eureka moment&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>I find that it&#8217;s often the clients who make a big deal about wanting something &#8216;edgy&#8217; who end up picking the safest option. But sometimes those you think look for safety may surprise you. Always give them the option &#8211; if nothing else, it keeps you on your toes.</p>
<p>I say that having stuck with safe for far too long &#8211; it&#8217;s a difficult habit to break out of, once you&#8217;ve been &#8216;corporatised&#8217; by senior people who &#8216;know better&#8217;.<br />
.-= Rowena´s last blog ..<a href="http://rowwrites.blog.co.uk/2010/03/10/the-eureka-moment-8152255/">The eureka moment</a> =-.</p>
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		<title>By: Rob</title>
		<link>http://www.unmemorabletitle.co.uk/should-you-play-it-safe/comment-page-1/#comment-1344</link>
		<dc:creator>Rob</dc:creator>
		<pubDate>Mon, 08 Mar 2010 14:10:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.unmemorabletitle.co.uk/?p=370#comment-1344</guid>
		<description>Great post. A big part of the job is fighting for your tone of voice - not just rolling over because someone&#039;s nervous that a tiny minority might read it the wrong way. Most of the time they&#039;re not the people you&#039;re writing for anyway.
.-= Rob´s last blog ..&lt;a href=&quot;http://robwrites.com/2010/02/15/ground-pepper-day/&quot;&gt;Ground pepper day&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Great post. A big part of the job is fighting for your tone of voice &#8211; not just rolling over because someone&#8217;s nervous that a tiny minority might read it the wrong way. Most of the time they&#8217;re not the people you&#8217;re writing for anyway.<br />
.-= Rob´s last blog ..<a href="http://robwrites.com/2010/02/15/ground-pepper-day/">Ground pepper day</a> =-.</p>
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