one place i used to work for had a guy who was given the head of online marketing without any experience of online. in our first meeting, he said he knew a lot about SEO after reading about it for a day, then kept on going on about how “links are good, aren’t they?”

the naiivity of some people makes our careers easier but our jobs harder. the ultimate test for 2010 is for the marketing departments of certain brands to give up and realise that online specialists actually know more than they do.
.-= Alex´s last blog ..Northern Flats opens its Online Doors! =-.

I did a test by putting a made up word in the keyword tag, and my blog now displays for it in Yahoo:

http://uk.search.yahoo.com/search?rd=r1&p=tyyeyysyytxxtxxexxsxxt&toggle=1&cop=mss&ei=UTF-8&fr=yfp-t-702
.-= Kieron Hughes´s last blog ..Last PageRank Update of the Decade =-.

First, a lot more SMEs will wake up to the fact that content actually matters, and will start abandoning brochure sites.

Secondly, more of the old hands will realise that they have been spending a disproportionate amount of time optimising their own bit of internet real estate when they should have been out there where their customers are – Twitter, Facebook etc etc.

Either way, it’s likely to be a good year for competent online copywriters…
.-= Ben Locker´s last blog ..Guerilla grammarians win book deal =-.