Copywriting Portfolio – Andrew Nattan, SEO Copywriter, Manchester

The following is a selection of my favourite copywriting and SEO work. Some of it’s strictly business, some of it’s a little bit quirky, but all of it was written with one aim; to convince and persuade clients to choose businesses just like yours. If you like what you see, please drop me a line.

Website Copy

Millions of pixels have met their fate explaining why online copywriting is so different and scary and exciting. But the truth is that it’s the same as every other type of copy – it’s designed to sell products and services.

Once you get a handle on that, it’s not quite so scary any more!

Chesters Coaches

  • A family coach firm in Manchester
  • Home page text only
  • Trustworthy, established and safe
  • Aimed at parents, youth groups and LEAs
  • Professional tone throughout

Chesters Coaches was a great little job, even if the web designer they’d hired has trouble copying and pasting (I’m still waiting for him to add the missing “is” to the subheader). They wanted to show prospective clients that they were the safest option to get children from A-B, while maintaining a professional image.

That’s great – you’ve made us sound very professional!

Diane Chester – Owner, Chesters Coaches

Prosperity Brazil

  • Property investments in Natal, Brazil
  • Seven pages of SEO copy
  • Amazing opportunity for returns on investments
  • Aimed at potential property investors and developers.
  • Professional tone throughout

Prosperity Brazil had a real tough sell – generating interest in investment opportunities at a time when the economy was sliding down the pan at a rate of knots. I worked alongside a project manager and web developer to create seven pages of copy which incorporated all of the company’s key phrases. Despite the SEO needs, the site’s sales message was preserved, showcasing a real opportunity for property investors.

Thanks very much for the website copy. Everyone here is really happy with it.

Chris Hawthorn – Project Manager