Andrew Nattan – SEO Copywriter, Manchester

I’m Andrew Nattan, an SEO copywriter based in Greater Manchester. I’ve been writing content for the web since I was a callow youth finding excuses not to do his maths homework. I’ve written for fun, I’ve written for profit and I’ve written because sometimes a handwritten note will get you out of trouble when a face-to-face apology will get you slapped.

Are you experienced?

I dabbled in writing satirical content for a friend’s website while still at school, but I first started writing seriously in 2002. I cut my teeth contributing articles to the BBC’s h2g2 site – a peer-reviewed precursor to Wikipedia, and learnt my trade from journalists, bloggers and fiction writers alike.

Alongside encyclopaedia entries, I indulged my creative side as a fairly eclectic contributor to the site’s newsletter. Restaurant critic, interviewer, sports columnist – if it involved getting my hands on a keyboard, I just couldn’t say no. So much so, that on graduating from University in 2007, I decided I might just pursue writing as a career.

Pen for hire

In August 2007, I was taken on as a Junior Copywriter by a leading marketing firm. There I learnt the most important skills a young copywriter can pick up – how to refine my previous efforts into professional, convincing copy.

And that the tea run is a vital part of any creative’s life. During my time there, I wrote for a diverse selection of clients – hotels, industrial drilling companies – and one lady who put on catwalk shows for stray animals. It might sound strange, but it means I’m ready to take on any project you need me to tackle. Even if you’re a cross between Battersea Dogs’ Home and Milan Fashion Week.

SEO Specialist

After learning the copywriting trade, I moved into the field of SEO with a search engine consultancy in Manchester city centre.

Alongside my role as an SEO consultant, I took on all of the business’s copywriting – from website copy to press releases and news articles. Since becoming Communications Manager in 2010, I’ve handled everything from the company blog to the quarterly newsletter.

Along the way, I’ve also created content for clients of my own, building up a portfolio of delighted customers.

Your next copywriter

If you want a chat about how I can put my experience to good use for your company, you’re interested in me producing a guest piece for your blog, or you just want tips on how to do a tea run for six in under five minutes*, please get in touch.

I look forward to chatting with you.

*the trick is to have a very large kettle or very small cups