You’ve spent hours tweaking, adjusting and refining your post, and you’re about to put a few hundred words of pure blogging gold live. All that’s left to do now is throw a quick tweet up announcing the creation of your masterpiece. Congratulations!
You’ve just helped ensure that nobody’s going to notice the article you’ve spent so long polishing.
If you’re not prepared to put the effort in when it comes to promoting your work, then you’ll never find an appreciative audience. One of the ways to ensure your posts get attention and traffic is to use SEO techniques to ensure that surfers are finding your content. The other way is to get out there and show your content to your audience. Pyramid posts will help you do just that.
Imagine a three-tiered pyramid. At the bottom is your biggest tier. This one will take the most time and effort to build, because it’s the foundation for the whole pyramid. Not only could the next two tiers not exist without it, they’d have no reason to exist. This bottom tier is your blog post or article. It should be brimming with information, but presented in a clear and concise manner.
You shouldn’t concern yourself too much with word counts at this point, but it’s worth bearing in mind that most people won’t sit and pick apart a dense wall of text. If you stick to using lots of short paragraphs, and keep it to under 600 words, busy readers are much more likely to stick around long enough to read your content.
The next tier of your pyramid post sits on top of the main body of your article. It should be kept to 100 words maximum, and act as an introduction to your article. This middle tier serves a number of purposes. It links your top and bottom tiers together, it acts as an attention-grabbing snippet in your archives, and it’s the piece you’ll use to entice Stumblers, Diggers and Sphinners.
An intriguing >100 word lead-in is perfect for all manner of social bookmarking sites, so get out there and show it to the world.
The final piece of your pyramid is the pinnacle. Sitting atop your introduction should be a snappy, one line title. Character count is king here, because you’ve not got much space to work with. This teaser has to be short enough to use as a title tag and a tweet, but make sure it’s well constructed. It has to leap off RSS readers and Twitter feeds alike, as well as stand out on the SERPs.
Once you’ve put together your pyramid, you need to put each piece to work. Your foundation content has to encourage debate on your blog, your middle tier needs to attract social surfers, and the capstone needs to point people towards your posts.
Get out there and get started – the pyramid is one of the wonders of the writing world.