2012 is finally here. The year of the London Olympics, the Golden Jubilee and, most concerningly, the end of the world. If the misinterpreted non-prophesies of a dead Mesoamerican civilisation are to be believed (they're not), then the world will end in some horrible manner on December 21 2012 (it won't).
How many times have bloggers, gurus and SEO rockstar ninjas given you a spiel about their service, their ebook or their amazing SEO prowess? Completely missing the one real secret to SEO success? Dozens of times? Hundreds? Well, you can safely ignore them. Because I know what the secret is. And so will you.
Apparently, the week surrounding October 31st is the scariest time of the year. But it's not because of trick or treaters. No, it's because of hellishly bad copy. So read on and find our Bestiary of Halloween Copy Horrors. If you dare...
An SEO copywriter walks into a pub, bar, public house, venue, beer, lager, wine, spirits, cocktails, pub food, gastropub, happy hour... And how we laugh. Still. Every time this tired old joke wheezes its way around Twitter, we all drop to the ground, rolling about in paroxyms of laughter, attempting to hold in our ruptured and...
In this 200 word post, Andy discusses the merits (or lack thereof) of swearing in your copy. Beware, at least 2.5% of this post is swearing. But he doesn't use the C-Word. Because he's a fucking classy guy like that.
Surely there's no common ground dark art of marketing and the creative art of poetry? You might be surprised to hear that as a blogger, you need to learn from poets.
As you may have guessed from the title, I've entered the 2011 Annual Bad Ass SEO Guest Blogging Contest!