Latest entries
Playing Your Cards Right - The Ebook Price Conundrum

Playing Your Cards Right – The Ebook Price Conundrum

Think of all the free content you've put on your blog over your writing career. Thousands of little golden nuggets of information and advice. Wouldn't it be nice if you could get people to pay you for all that imparted wisdom?
Copywriting Rates: Avoidable Banana Skins – Part 1

Copywriting Rates: Avoidable Banana Skins – Part 1

Watch out all you freelance copywriters! You've left money on the table… You've lost that job… You've lost any chance of lucrative repeat business!
Would It Kill You to Be Nice?

Would It Kill You to Be Nice?

For some reason, the internet is making us incredibly angry. It's making us argue past the point of reason. It's making us set up fake Twitter accounts to harass the outspoken. And it's making us avoid the comments section of websites, because we're afraid of what we'll find down there.
Please Stop Verbing Your Nouns

Please Stop Verbing Your Nouns

I'm part of the generation that was never formally taught English grammar. I don't know what adverb means, I think pronouns sound slightly seedy, and that conjunction is something that happens in a car park outside a prison.
The Worst Call-to-Action of 2012

The Worst Call-to-Action of 2012

Not only is the "Top 10 Scams of the Year" infographic featured on Mashable today dull, by-the-numbers fare; it manages to undermine trust in the company that commissioned it it
Five Suffixes That'll Make you Look Like a Moron

Five Suffixes That’ll Make you Look Like a Moron

Suffixes are superb inventions. They can take a boring, humdrum word and turn it into something wonderful. Using the right suffix will help you create unforgettable portmanteaus that hook the reader and don't let go. But if you use the wrong suffix, you can come across a a pretentious, preening pillock with no grasp of the...
Why I'm Seriously Losing Pinterest

Why I’m Seriously Losing Pinterest

Last week, I was confronted with something horrible. Somebody that I follow on Twitter had re-tweeted a blog post by a mutual acquaintance. Someone whose posts I love to read... I clicked. I took one look at the post, and hammered the back button. Then hit unfollow.
The Seductive Art of Blog Commenting

The Seductive Art of Blog Commenting

It's that time of year when everyone's thoughts turn to hooking up, getting together and making a sweet, sweet partnership. For bloggers, that means only one thing...
The Capello Communication Conundrum

The Capello Communication Conundrum

Fabio Capello had it all. A fantastic position with a world-renowned organisation, and a massive salary to boot. But taking the England job has ruined his career. Could poor communication do the same to you?
Why I'm Giving Up on Social Sharing Sites

Why I’m Giving Up on Social Sharing Sites

Community. Sharing. Social. These unfortunates are just three of the buzz words that have been ruthlessly stripped of all meaning by the internet.
Of Course Good Spelling and Grammar Matter

Of Course Good Spelling and Grammar Matter

In this 200 Word Post (the first of 2012), Andy explains that despite what you may have read, spelling does actually matter. You fools.
How Not to Write a Sales Letter (with assistance from cuddly Ken Bates)

How Not to Write a Sales Letter (with assistance from cuddly Ken Bates)

Despite telesales, despite search engine marketing, and despite social media, direct sales letters are still one of the most important and effective weapons in any marketer's arsenal. Done right, a great sales letter can deliver huge returns on a fairly small investment.