Watch out all you freelance copywriters! You've left money on the table… You've lost that job… You've lost any chance of lucrative repeat business!
I'm part of the generation that was never formally taught English grammar. I don't know what adverb means, I think pronouns sound slightly seedy, and that conjunction is something that happens in a car park outside a prison.
Not only is the "Top 10 Scams of the Year" infographic featured on Mashable today dull, by-the-numbers fare; it manages to undermine trust in the company that commissioned it it
Suffixes are superb inventions. They can take a boring, humdrum word and turn it into something wonderful. Using the right suffix will help you create unforgettable portmanteaus that hook the reader and don't let go. But if you use the wrong suffix, you can come across a a pretentious, preening pillock with no grasp of the...
It's that time of year when everyone's thoughts turn to hooking up, getting together and making a sweet, sweet partnership. For bloggers, that means only one thing...
Fabio Capello had it all. A fantastic position with a world-renowned organisation, and a massive salary to boot. But taking the England job has ruined his career. Could poor communication do the same to you?
In this 200 Word Post (the first of 2012), Andy explains that despite what you may have read, spelling does actually matter. You fools.
Despite telesales, despite search engine marketing, and despite social media, direct sales letters are still one of the most important and effective weapons in any marketer's arsenal. Done right, a great sales letter can deliver huge returns on a fairly small investment.