People often wonder why businesses spend thousands on a logo, tag line or other aspects of their brand identity. This image shows why.
Think of all the free content you've put on your blog over your writing career. Thousands of little golden nuggets of information and advice. Wouldn't it be nice if you could get people to pay you for all that imparted wisdom?
The advert above just won a Silver Lion at the Cannes Lions International Festival. And I have to say, it's memorable. But it's memorable for all the wrong reasons.
I asked a handful of copywriters on Twitter what they thought the most overused words in wedding copy were, and they didn't disappoint. Thanks to their suggestions I've put together some Royal Wedding Bingo cards for your enjoyment.
I’ve done a few posts about people sending me ridiculous emails or selling me things, so it’s nice to see someone doing it right. I’ve been sent a viral ad for a company who sell sheds, and they asked me if I wanted to feature it. It’s former Leeds United footballer Lee Sharpe destroying a...
The following post isn't going to cover copywriting, blogging or SEO. If you don't want to hear my thoughts on the student protests, police tactics and football crowds, please skip this one. I won't be offended.