Miscellania
The Importance of Branding - In One Photograph

The Importance of Branding – In One Photograph

People often wonder why businesses spend thousands on a logo, tag line or other aspects of their brand identity. This image shows why.
Playing Your Cards Right - The Ebook Price Conundrum

Playing Your Cards Right – The Ebook Price Conundrum

Think of all the free content you've put on your blog over your writing career. Thousands of little golden nuggets of information and advice. Wouldn't it be nice if you could get people to pay you for all that imparted wisdom?
Would It Kill You to Be Nice?

Would It Kill You to Be Nice?

For some reason, the internet is making us incredibly angry. It's making us argue past the point of reason. It's making us set up fake Twitter accounts to harass the outspoken. And it's making us avoid the comments section of websites, because we're afraid of what we'll find down there.
The Very Best of Unmemorable Title

The Very Best of Unmemorable Title

I put it to you, the readers, to nominate the most interesting, engaging and useful posts that have been featured over the past 24 months. So here it is - the definitive Unmemorable Title. Read on!
'Inappropriate' Ads - Is This Advert Worse Than Barnados?

‘Inappropriate’ Ads – Is This Advert Worse Than Barnados?

The advert above just won a Silver Lion at the Cannes Lions International Festival. And I have to say, it's memorable. But it's memorable for all the wrong reasons.
Royal Wedding Cliché Bingo! A Fun Game For All The Family!

Royal Wedding Cliché Bingo! A Fun Game For All The Family!

I asked a handful of copywriters on Twitter what they thought the most overused words in wedding copy were, and they didn't disappoint. Thanks to their suggestions I've put together some Royal Wedding Bingo cards for your enjoyment.
Introducing the ALL NEW Unmemorable Title Team

Introducing the ALL NEW Unmemorable Title Team

Well, after nearly two years and 111 posts, I've decided that as of the start of April Unmemorable Title can no longer continue as a one man band. So I'm delighted to unveil the ALL NEW Unmemorable Title Team!
This Post Is Donated to The Alzheimer's Society

This Post Is Donated to The Alzheimer’s Society

Want to go viral? Get Lee Sharpe to destroy a shed.

Want to go viral? Get Lee Sharpe to destroy a shed.

I’ve done a few posts about people sending me ridiculous emails or selling me things, so it’s nice to see someone doing it right. I’ve been sent a viral ad for a company who sell sheds, and they asked me if I wanted to feature it. It’s former Leeds United footballer Lee Sharpe destroying a...
Generic Festive Christmas Post 2010

Generic Festive Christmas Post 2010

Christmas? Bah! Humbug!
On Water Cannons

On Water Cannons

The following post isn't going to cover copywriting, blogging or SEO. If you don't want to hear my thoughts on the student protests, police tactics and football crowds, please skip this one. I won't be offended.
Have Books Influenced Your Writing Style?

Have Books Influenced Your Writing Style?

Sometimes, there's nothing better than curling up on the couch with a good book. And a good book can really influence the way that you write.