KFC - The Healthy Option?
Two rules of marketing/product design/copywriting that The Colonel’s crack team of crispy-skinned copywriters have missed here:
1) When you’re writing a piece about a healthy alternative to MSG-coated, steroid-laden chicken, don’t add a paragraph about cancer, birth defects and reproductive harm. Tumours, deformed kids and harm to my reproductive area just doesn’t scream “Healthy Option” to me.
2) When you’re developing a healthy alternative to deep-fried, grease-flavoured poultry flesh, don’t coat it in carcinogens and things that make people’s knackers drop off.
I’m sure you’ll nail it next time Colonel Sanders!
5 comments
SERPD says:
Dec 3, 2010
KFC Copy – Fist Bitin' Bad…
A quick copywriting laugh, because I like to post amusing stuff on a Friday…
Richard Fair says:
Dec 6, 2010
Yeah, and tell them it’s ‘fewer’ not ‘less’
Lisa says:
Dec 8, 2010
LOL!!! This made my morning. I think in a day and age when businesses are trying to become more transparent, this type of info comes up. 100% agree with you on missing the boat with this ad though.
Neil Wheatley says:
Dec 29, 2010
US advertising is full of these legally required messages, which you’d think would kill a product. The TV anti-depressant adverts are hilarious: first you hear about the benefits, then potential side effects like suicidal thoughts.
I bet KFC’s grilled chicken sold well!
Neil Wheatley´s last [type] ..Web copywriting- Setting firewood sales alight
Matthew Pattinson says:
Jan 12, 2011
I guess it’s tantamount to a parachute manufacturer warning customers: “This product my contain holes”.
Your post actually reminded me of something I read on a pack of peanuts last week – I’m going to blog on this soon myself. The packet of peanuts wisely informed my disbelieving eyes that: “this product may contain peanuts”. Well duh, I hope it does!
For those interested and, I know you are, I recently posted a KFC inspired post under the category ‘how to get copywriting jobs’ – http://creativepen.co.uk/2010/11/18/how-to-get-copy-writing-jobs-free-consultations/
Thanks for the post!!
Matthew Pattinson´s last [type] ..Overnight- Film Review