Two rules of marketing/product design/copywriting that The Colonel’s crack team of crispy-skinned copywriters have missed here:
1) When you’re writing a piece about a healthy alternative to MSG-coated, steroid-laden chicken, don’t add a paragraph about cancer, birth defects and reproductive harm. Tumours, deformed kids and harm to my reproductive area just doesn’t scream “Healthy Option” to me.
2) When you’re developing a healthy alternative to deep-fried, grease-flavoured poultry flesh, don’t coat it in carcinogens and things that make people’s knackers drop off.
I’m sure you’ll nail it next time Colonel Sanders!