When you study journalism, they tell you that you need to be on the cutting edge by providing fresh, unique content.
And no one can deny that finding content that hasn’t been done before is a great tactic to employ – sometimes. But sometimes you bonk. And by bonk I mean you fail at doing something in a unique way that appeals to people.
Fresh Ideas or Fresh Angles?
The truth is to be a successful copywriter you don’t necessarily need fresh content. That’s not to say that you shouldn’t write about fresh content if you have it. But let’s be honest, with the Internet there isn’t much that hasn’t already been written and published. It doesn’t take long to realize once you Google a topic that 300 other people have already written about it. However, that doesn’t mean you need to shelve the topic and give up.
To be a successful copywriter you need to be able to put a fresh spin on content that’s already out there. You need to be able to come up with a catchy headline that grabs the attention of readers and makes them stop and think “Hey that’s different… I wonder what he/she has to say about that…”
Once they’ve made the decision to read your work, you have to make sure that you write in a way that engages the reader and makes them want to continue reading.
This can be done in several different ways, but what it comes down to is that you’re writing in your unique voice. If you’re good at writing in satirical and humorous tone, use it.
But if you aren’t naturally a comical writer then don’t try to be funny, most people can sense forced writing and aren’t impressed by it.
Learn From The Best
To be effective at copywriting you have to be immersed in the world of copy, meaning you have to love the language and be willing to learn from all of the great copywriters before you.
Having powerful copywriting skills means you are able to engage and persuade readers.
So before you get caught up in trying to write something no one has ever read before, take a step back and see if you can write something everyone has read before in a way that is unique and compelling.
Taking risks doesn’t boil down to doing something that’s never been done, it boils down to doing something in a way that’s never been done.
This is a guest post from Laura Backes, she enjoys writing about all kinds of subjects and also topics related to internet providers in my area. You can reach her at: laurabackes8 AT gmail.com.