‘Tea’ is such a simple, easy idea, easy to make and hard to get wrong. Which makes vending machine tea, and railway tea inexcusable…
Mark Victor Faben, aka 2Legs
Tea isn’t the only simple idea out there. Blogging’s a simple, easy idea too. Simply find a niche, and give your audience well-written content that they find useful, entertaining or interesting. But much like making a good cup of tea, crafting a good blog post carries with it a number of potential pitfalls. If you avoid them, you’ll have something refreshing, warming and loved by the masses. Cock it up, and you’ve basically got a mug of slop.
The Tea Drinker’s Guide to Great Blog Posts
The first thing any tea enthusiast needs is the correct ingredients and equipment. You can make a passable brew with a kettle, mug, bag of PG tips and sachet of service station “milk”. But if you’re going to produce a thing of true beauty, you’ll need to bring out some of your best kit.
Your Favourite Mug
Ever noticed how your favourite mug can turn a mediocre cuppa into something magical? It shouldn’t affect the taste, but somehow everything you pour into it seems to be somehow improved. And god forbid that you’re served tea in a mug that you find downright offensive…
That same psychology can work for you when you’re writing a post. Whether it’s drafting out your ideas with a favourite pen or notebook, or just settling into a writing rythm to a particular song, getting into the right frame of mind can turn an average piece into something far more meaningful.
Good Quality Tea Makes a Good Quality Cuppa
Of course, mug psychology can improve an average cup of tea, but no amount of porcelain is going to save the swill served up from a vending machine. And the same goes for a blog post.
Make sure your ideas are sound, solid and interesting. Don’t be afraid to put aside an idea that doesn’t make the grade while you wait for something that does. After all, the only thing worse than not having a cup of tea (or a blog post) is having to suffer through something that shouldn’t have been served up in the first place.
Timing is Crucial
If you don’t leave the tea to brew long enough, you get insipid dishwater. Too long, and you’ve made tannin stew. Timing is absolutely crucial to tea-making, and to your writing.
Rushing through a post can leave you with something weak and barely finished. Ideas and themes won’t have had enough time to develop, and your work will be rendered instantly forgettable. However, if you leave it too long, you run the risk of overdoing it. Throwaway asides will be solidified into meandering distractions, too many ideas will begin to creep in, and you’ll run the very real risk of your hot topic going cold.
Did You Say Two Sugars?
Everyone takes their tea in a different way. Intelligent people like strong tea, no sugar, with about a teaspoon’s worth of milk, served in my Doctor Who mug while others prefer an over-abundance of milk and sugar to mask the flavour of the tea.
People are just as picky with what they read. And if your blog post isn’t put together the way that your readers like, they’re not going to read it. So make sure you listen to what they’ve asked for – there’s nothing worse than overly sweet tea.
So, dear reader. How do you take your blog posts? One lump or two?