Think of all the free content you’ve put on your blog over your writing career. Thousands of little golden nuggets of information and advice. Wouldn’t it be nice if you could get people to pay you for all that imparted wisdom?
It would be nice. Which is why more and more bloggers are updating and improving their articles, finding a coherent narrative and dropping them into easy-to-digest ebooks that they can then sell on for a small profit.
Or a not-so-small profit, if you look and see what people are charging. There seems to be a very definite split between those that leave their ebooks to be bought on impulse for a few quid a copy, and those that build huge, sprawling marketing campaigns for PDFs that explain all the mysteries of the universe for £30.
And there’s very little middle ground.
So here’s the question. You’ve got your ebook in front of you. Now it’s just a matter of putting a price tag on it. Now do you go higher or lower?
Price Bracket: £15-30
Pros: Look at that price tag. If you can get someone to buy your ebook for £30, you’ll make more money per copy than JK Rowling did with Harry Potter. And she’s a multi-millionaire. Obviously that means you’ll be a millionaire too!
Cons: You’re going to have to really sell a £30 ebook. It’s going to have to contain every bit of marketing advice you can muster, the combined wisdom of every conversation you’ve ever had, and a handy map to the whereabouts of the Holy Grail.
Price Bracket: £1-3
Pros: Ahh, the good old impulse purchase bracket. People will pay a quid for pretty much anything. They’ll pay a pound for a lottery ticket, and your ebook will make them far more money than that billion-to-one gamble will. This means less time marketing, and being able to sell a much shorter book – leaving more time for a follow-up.
Cons: You’ll need to sell an impulse ebook in huge amounts to make any money from it. Even if you only spend a few hours putting the ebook together from mainly existing material, you’ll need to sell hundreds of copies to make the whole exercise worth your while.
Which Price Is Right?
Personally, I’ll buy almost any ebook priced at £3.00 or less. And there’s no chance I’ll drop £15 on a marketing PDF or pamphlet when I picked up actual dead tree books by Ogilvy and Andrew Maslen for around half the price.
But I’m just one potential customer. So what I really want to know is this. How much would you pay for a blogger’s ebook?