Copywriting
There's a Mouse On Me TV, What Am I Gonna Do?

There’s a Mouse On Me TV, What Am I Gonna Do?

There's a battle going on in your living room. On one side is the impressionable language centre of your poor innocent child's brain. And on the other is a small woolly mouse that speaks in patois. That little Rastamouse is going to destroy the way your child uses the English language to the point that they'll...
Copywriting in the Bleak Midwinter - Finding Inspiration in the Grey Months

Copywriting in the Bleak Midwinter – Finding Inspiration in the Grey Months

This isn't a brilliant time of year for being creative. Probably the fact that it's cold, bleak and frequently raining. But work doesn't stop for the weather, and there's copy to be written. So what's a penslinger to do when the well of creativity has dried up?
Insulting, Self-Deprecating, Mistargeted: The Joy of Rule-Breaking Copy

Insulting, Self-Deprecating, Mistargeted: The Joy of Rule-Breaking Copy

I'm one of those sad people. I read the back of cereal boxes, the blurb on DVD cases and the labels on beer bottles. And they all tend to follow the same boring copywriting rules. And then I cracked open a beer I hadn't tried before. And it told me to put the beer down...
How to Criticise Your Creative

How to Criticise Your Creative

If you want stunning copy or a striking design, communication is critical. You're going to cast your eye over a first draft, and you're going to give an opinion. If you do this right, you're on the way to having a truly amazing piece of work created. If you do it wrong, you'll be lucky...
The Tea Drinker’s Guide to Brewing Up a Great Blog Post

The Tea Drinker’s Guide to Brewing Up a Great Blog Post

Writing a blog post and making a great cup of tea are skills that everyone should have. And once you know the secrets of making tea, you'll find that writing blog posts isn't as difficult as you first thought...
What Being a Leeds United Fan Can Teach You About Writing

What Being a Leeds United Fan Can Teach You About Writing

Football and writing, two of my favourite things. Amongst the angst, the heartbreak and the freezing cold Tuesday night defeats at Elland Road I've learnt stuff. Things that you won't pick up at Old Trafford. Because there are some lessons that only Leeds United can teach.
Welcome to 2011 - Happy New Year from Unmemorable Title

Welcome to 2011 – Happy New Year from Unmemorable Title

Is it 2011 already? Seems like just yesterday that we'd started 2010 with the very best of intentions. So while you shake off that January 1st headache, read up on some of the best bits from the last 12 months...
Unmemorable Title - Now 100% Shinier

Unmemorable Title – Now 100% Shinier

Unmemorable Title - fresher, shinier and less horribly ugly than before. And to celebrate, Andy's unleashed a cavalcade of cliches to upset and dismay you.
KFC Copy - Fist Bitin' Bad

KFC Copy – Fist Bitin’ Bad

If you're selling a healthy alternative to your MSG-laden grease chunks, you might want to try and avoid mentioning "reproductive harm".
Have Books Influenced Your Writing Style?

Have Books Influenced Your Writing Style?

Sometimes, there's nothing better than curling up on the couch with a good book. And a good book can really influence the way that you write.

Can You Afford To Use These Strapline and Headline Cliches?

Straplines. Some people are brilliant at them. They just leap out of bed thinking "Where do you want to go today? Premier Inn? Everything's premier but the price. Just do it! I'm lovin' it." I am not one of those people.

Blogging About Blogging – A Horror Story

Someone wants to make money blogging. So they write a blog about how they think they can make money blogging. The next person latches on, swallows down the original idea and deposits a version onto their blog, drained of even more charm, originality and quality....