Copywriting
The Capello Communication Conundrum

The Capello Communication Conundrum

Fabio Capello had it all. A fantastic position with a world-renowned organisation, and a massive salary to boot. But taking the England job has ruined his career. Could poor communication do the same to you?
Why I'm Giving Up on Social Sharing Sites

Why I’m Giving Up on Social Sharing Sites

Community. Sharing. Social. These unfortunates are just three of the buzz words that have been ruthlessly stripped of all meaning by the internet.
Of Course Good Spelling and Grammar Matter

Of Course Good Spelling and Grammar Matter

In this 200 Word Post (the first of 2012), Andy explains that despite what you may have read, spelling does actually matter. You fools.
How Not to Write a Sales Letter (with assistance from cuddly Ken Bates)

How Not to Write a Sales Letter (with assistance from cuddly Ken Bates)

Despite telesales, despite search engine marketing, and despite social media, direct sales letters are still one of the most important and effective weapons in any marketer's arsenal. Done right, a great sales letter can deliver huge returns on a fairly small investment.
Swords, Sorcery and Snow Trolls - The Skyrim Guide to Blogging

Swords, Sorcery and Snow Trolls – The Skyrim Guide to Blogging

If you find yourself within earshot of a nerd this week, the chances are that you'll hear the word "Skyrim" bandied about in excitable tones. Don't worry - this isn't some obscure lewd act known only to members of the mile-high club. It's a computer game.
Do You Know What's The Scariest Thing About Halloween?

Do You Know What’s The Scariest Thing About Halloween?

Apparently, the week surrounding October 31st is the scariest time of the year. But it's not because of trick or treaters. No, it's because of hellishly bad copy. So read on and find our Bestiary of Halloween Copy Horrors. If you dare...
An SEO Copywriter Walks Into a Pub...

An SEO Copywriter Walks Into a Pub…

An SEO copywriter walks into a pub, bar, public house, venue, beer, lager, wine, spirits, cocktails, pub food, gastropub, happy hour... And how we laugh. Still. Every time this tired old joke wheezes its way around Twitter, we all drop to the ground, rolling about in paroxyms of laughter, attempting to hold in our ruptured and...
Swearing in Your Copy? Fuck Off.

Swearing in Your Copy? Fuck Off.

In this 200 word post, Andy discusses the merits (or lack thereof) of swearing in your copy. Beware, at least 2.5% of this post is swearing. But he doesn't use the C-Word. Because he's a fucking classy guy like that.
Stop Pretending that Your Blog Isn't About Your Ego

Stop Pretending that Your Blog Isn’t About Your Ego

The following is a 200 word post inspired by a discussion with @TomCopy about self-promotion, blogging and ego.
What Bloggers Need to Learn from Poets

What Bloggers Need to Learn from Poets

Surely there's no common ground dark art of marketing and the creative art of poetry? You might be surprised to hear that as a blogger, you need to learn from poets.
The 2nd Annual Bad Ass SEO Guest Blogging Contest!

The 2nd Annual Bad Ass SEO Guest Blogging Contest!

As you may have guessed from the title, I've entered the 2011 Annual Bad Ass SEO Guest Blogging Contest!
Piss Off, Pedants

Piss Off, Pedants

The following is inspired by @BobbleBardsley challenging me to write 200 words or fewer on grammar-dinosaurs.