Fabio Capello had it all. A fantastic position with a world-renowned organisation, and a massive salary to boot. But taking the England job has ruined his career. Could poor communication do the same to you?
In this 200 Word Post (the first of 2012), Andy explains that despite what you may have read, spelling does actually matter. You fools.
Despite telesales, despite search engine marketing, and despite social media, direct sales letters are still one of the most important and effective weapons in any marketer's arsenal. Done right, a great sales letter can deliver huge returns on a fairly small investment.
Apparently, the week surrounding October 31st is the scariest time of the year. But it's not because of trick or treaters. No, it's because of hellishly bad copy. So read on and find our Bestiary of Halloween Copy Horrors. If you dare...
An SEO copywriter walks into a pub, bar, public house, venue, beer, lager, wine, spirits, cocktails, pub food, gastropub, happy hour... And how we laugh. Still. Every time this tired old joke wheezes its way around Twitter, we all drop to the ground, rolling about in paroxyms of laughter, attempting to hold in our ruptured and...
In this 200 word post, Andy discusses the merits (or lack thereof) of swearing in your copy. Beware, at least 2.5% of this post is swearing. But he doesn't use the C-Word. Because he's a fucking classy guy like that.
Surely there's no common ground dark art of marketing and the creative art of poetry? You might be surprised to hear that as a blogger, you need to learn from poets.
As you may have guessed from the title, I've entered the 2011 Annual Bad Ass SEO Guest Blogging Contest!