Copywriting
Why I'm No Longer Offering You a Guest Post

Why I’m No Longer Offering You a Guest Post

There's an art to writing a great guest post pitch. First, you need to look at the blogs in your niche. You need to find a site that you're familiar with, come up with a unique topic that would appeal to that readership, and then put together a polite, competent email that grabs the attention...
Five Blog Post Ideas That Won't Leave Your Readers Groaning

Five Blog Post Ideas That Won’t Leave Your Readers Groaning

If there's one way to ensure that you're never devoid of inspiration, it's to have a set of killer blog post ideas to fall back on when lighting just isn't striking. But too often, your backup ideas can be derivative and cliched - which will undermine your readers' confidence in you. So read on, and...
Four Great 90s Adverts (and What You Need to Learn From Them)

Four Great 90s Adverts (and What You Need to Learn From Them)

Over the weekend, ITV’s CITV channel showed a collection of retro kids’ TV shows from the 90s. But while Pat Sharp and the Twins, Tregard and his hapless dungeoneers and Julia Sawahla’s Press Gang all triggered waves of fond memories from the decade that shame forgot, something key was missing. 90s adverts. And not just...
2013: The Burning Blogging Questions

2013: The Burning Blogging Questions

This post isn't a set of predictions. It's something far more useful. Andrew starts 2013 by asking the burning blogging questions that could be the difference between a year of successes and a year of failures.
What The US Presidential Election Can Teach You About B2B Copywriting

What The US Presidential Election Can Teach You About B2B Copywriting

Can Barack Obama's re-election really tell us all there is to know about the subject which I write about?
A thirty foot tall Christina Hendricks won't drive me to drink.

A thirty foot tall Christina Hendricks won’t drive me to drink.

There's a giant Christina Hendricks overlooking Manchester. But despite my undeniable affections for Ms Hendricks' acting talents, I'm completely and utterly unmoved by her attempts to sell me Scotch whisky.
Five Brilliant Bits of Copywriting Advice (That Bloggers Keep Ignoring)

Five Brilliant Bits of Copywriting Advice (That Bloggers Keep Ignoring)

Whether you're writing a restaurant review, ranting about the quality of political comment in this country or trying to sell your services, the rules, goals and skillsets are the same.
Copywriting Rates: Avoidable Banana Skins – Part 1

Copywriting Rates: Avoidable Banana Skins – Part 1

Watch out all you freelance copywriters! You've left money on the table… You've lost that job… You've lost any chance of lucrative repeat business!
Would It Kill You to Be Nice?

Would It Kill You to Be Nice?

For some reason, the internet is making us incredibly angry. It's making us argue past the point of reason. It's making us set up fake Twitter accounts to harass the outspoken. And it's making us avoid the comments section of websites, because we're afraid of what we'll find down there.
Please Stop Verbing Your Nouns

Please Stop Verbing Your Nouns

I'm part of the generation that was never formally taught English grammar. I don't know what adverb means, I think pronouns sound slightly seedy, and that conjunction is something that happens in a car park outside a prison.
Five Suffixes That'll Make you Look Like a Moron

Five Suffixes That’ll Make you Look Like a Moron

Suffixes are superb inventions. They can take a boring, humdrum word and turn it into something wonderful. Using the right suffix will help you create unforgettable portmanteaus that hook the reader and don't let go. But if you use the wrong suffix, you can come across a a pretentious, preening pillock with no grasp of the...
The Seductive Art of Blog Commenting

The Seductive Art of Blog Commenting

It's that time of year when everyone's thoughts turn to hooking up, getting together and making a sweet, sweet partnership. For bloggers, that means only one thing...