You may not have heard, but on February 22nd I had a guest slot on probably the most prominent copywriting blog in the world. And I really enjoyed it.
But did I reap the benefits that guest posting is supposed to bring? The extra subscribers, traffic and interest that having your name on a leading blog in your niche can generate?
Well, read on and find out.
My Copyblogger Guest Post – The Results
Let’s get one thing clear straight off the bat. I’m not as popular as Lisa Barone, as this picture taken a few days later shows.
My post was Tweeted 339 times and liked 34 times on Facebook. That makes it easily the most widely shared post that I’ve written.
But that’s generating traffic for Brian Clark and the team over at Copyblogger. What about me.
Has Unmemorable Title benefitted from my guest post at all?
The main thing I aimed to do with my Copyblogger post was increase the number of RSS feed subscribers. The post I wrote for UT was designed to funnel people towards signing up, and I set up a new Feedburner feed to see exactly how many new readers my post generated.
Taking a seven day average of the posts I’ve published since my Copyblogger post, that’s 70 new subscribers. Not a bad haul, when you consider that none of those readers would’ve signed up if I’d not written a guest piece.
Over the past 12 months, I’ve averaged around 150 unique visits to Unmemorable Title per week. That’s partially down to a number of quiet months last year when I didn’t post much, but on weeks when I post, I see around 250 hits.
The week before my Copyblogger post saw 325 hits, thanks to my very popular post about #followfriday getting a second wind.
The week of my Copyblogger post had 544 visitors coming to Unmemorable Title, while the week since then has seen 367.
Interestingly, the link on Copyblogger itself didn’t appear to generate too much traffic, accounting for 96 unique visits (behind Google, and ahead of SERPd – where I guested in October).
Foolishly, I didn’t add a link to my Twitter account to my Copyblogger signature.
However, before I guested, my follower count had been static at around 750 followers for about six weeks. As of March 6th, I have 797 followers.
Admittedly, a fair number of those new people are bots, but a good five or six are genuinely interesting people.
So, was my Copyblogger guest post a failure?
In terms of generating Lisa Barone style buzz, yes. But then that could be said for anyone who isn’t Lisa Barone.
In terms of generating traffic and subscribers, the post’s been moderately successful. I now speak to a larger audience than I otherwise would, and I’ve acquired a few new genuinely interesting Twitter contacts (not least the superb and supportive Sonia Simone, who put up with months of prodding as I tried to secure my guest slot).
But there’s one way in which my guest post was a resounding success.
Every good blogger and writer I know seems to labour under the misapprehension that they’re somehow burgling a living. And I know I do.
But by getting my work featured on such a highly regarded blog, I’ve almost proven to myself that I do know my way around a sentence, and the 18 months I’ve invested in Unmemorable Title haven’t been a total write off.
And surely that alone is worth the time and effort I put in to writing a tongue-in-cheek piece about how to fail at guest posting?