When Is A Coach Not A Coach?
Do you want to hear a really bad joke? Here you go:
When is a coach not a coach?
Google’s Plus One – An Uninvited Guest At An Already Boring Party?
Do you want to sit around for weeks waiting for someone to Google "Andrew Nattan thinks that Google +1 is a giant waste of time, space and energy"
This Is What We Know
Ever get the feeling that the brilliant, insightful advice you've just received might not be as groundbreaking as you think?
May The 4th Be With You – Copywriting Lessons From A Galaxy Far, Far Away
Can writers learn from the film Star Wars? You won't learn that a Parsec is a measurement of time, not distance, but you might just learn a few Jedi copywriting tricks.
Royal Wedding Cliché Bingo! A Fun Game For All The Family!
I asked a handful of copywriters on Twitter what they thought the most overused words in wedding copy were, and they didn't disappoint. Thanks to their suggestions I've put together some Royal Wedding Bingo cards for your enjoyment.
If You Don’t Promote Your Work, Nobody Else Will.
You're relying on other people to promote your work. And no matter how good your tremendously fantastic stuff is, you're going to be hard pushed convincing them to put in the effort that you're unable or unwilling to do.
The Best Advice You’ll Get All Day
I just spotted this on a Tumblr account, and decided it needed to be shared with the world...
I Don’t Care What Colour Your Hat Is, Ignoring Content Is No Laughing Matter
According to Kris, White Hat SEO is a joke, and good content is a rip-off. Well, sorry Kris. I'm not laughing.
Introducing the ALL NEW Unmemorable Title Team
Well, after nearly two years and 111 posts, I've decided that as of the start of April Unmemorable Title can no longer continue as a one man band. So I'm delighted to unveil the ALL NEW Unmemorable Title Team!
“Funny” Copy – No Laughing Matter?
Should you leave the comedy to the comedians? Is earnest discourse and straight-down-the-line clarity the only way to create content that really speaks to readers? Or are spinning bowties as important to the writer as the pen?
Peeking Round the Paywall – Is The Times Being Very Canny?
Could the seemingly regular downtime suffered by The Times' paywall be a clever marketing tactic? Andrew certainly thinks so, and the evidence is mounting.
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