Are You Sitting Comfortably?
It sounds like you're nice and comfy. Which is a shame if you're about to start writing. Because if you want to write well, being comfortable isn't good for you.
‘Inappropriate’ Ads – Is This Advert Worse Than Barnados?
The advert above just won a Silver Lion at the Cannes Lions International Festival. And I have to say, it's memorable.
But it's memorable for all the wrong reasons.
When Is A Coach Not A Coach?
Do you want to hear a really bad joke? Here you go:
When is a coach not a coach?
May The 4th Be With You – Copywriting Lessons From A Galaxy Far, Far Away
Can writers learn from the film Star Wars? You won't learn that a Parsec is a measurement of time, not distance, but you might just learn a few Jedi copywriting tricks.
Royal Wedding Cliché Bingo! A Fun Game For All The Family!
I asked a handful of copywriters on Twitter what they thought the most overused words in wedding copy were, and they didn't disappoint. Thanks to their suggestions I've put together some Royal Wedding Bingo cards for your enjoyment.










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