Author Archive
Are You Sitting Comfortably?

Are You Sitting Comfortably?

It sounds like you're nice and comfy. Which is a shame if you're about to start writing. Because if you want to write well, being comfortable isn't good for you.
Lies, Damned Lies and Internet Forum Threads - Slandering Your Way To Business Success

Lies, Damned Lies and Internet Forum Threads – Slandering Your Way To Business Success

As any prospective online guru knows, marketing your company can be hard work. You need to create a convincing product, work out your USPs, provide a good service to clients and work tirelessly to spread the word far and wide. Well screw that.
4 Reasons Google+ Will Be The Next Big Thing (and 1 Reason it Won't)

4 Reasons Google+ Will Be The Next Big Thing (and 1 Reason it Won’t)

Google+ (Google Plus) is going to be huge. I know, because I've seen it, and it's convinced me. But there's still one thing standing between Plus and greatness...
'Inappropriate' Ads - Is This Advert Worse Than Barnados?

‘Inappropriate’ Ads – Is This Advert Worse Than Barnados?

The advert above just won a Silver Lion at the Cannes Lions International Festival. And I have to say, it's memorable. But it's memorable for all the wrong reasons.
Where Should You Be Promoting Your SEO, Copywriting and Marketing Blog Posts?

Where Should You Be Promoting Your SEO, Copywriting and Marketing Blog Posts?

Sphinn or SERPd? Facebook or Twitter? If you want to find readers for your SEO, Copywriting or Marketing blog, you need to have a read of this...
The Five People You Meet in Online Marketing Hell

The Five People You Meet in Online Marketing Hell

Unfortunately, it's all too easy to find the wrong people. And if you do, nothing's quite as dispiriting to the internet entrepeneur as the five people you meet in online marketing hell.
When Is A Coach Not A Coach?

When Is A Coach Not A Coach?

Do you want to hear a really bad joke? Here you go: When is a coach not a coach?
Google's Plus One - An Uninvited Guest At An Already Boring Party?

Google’s Plus One – An Uninvited Guest At An Already Boring Party?

Do you want to sit around for weeks waiting for someone to Google "Andrew Nattan thinks that Google +1 is a giant waste of time, space and energy"
This Is What We Know

This Is What We Know

Ever get the feeling that the brilliant, insightful advice you've just received might not be as groundbreaking as you think?
May The 4th Be With You - Copywriting Lessons From A Galaxy Far, Far Away

May The 4th Be With You – Copywriting Lessons From A Galaxy Far, Far Away

Can writers learn from the film Star Wars? You won't learn that a Parsec is a measurement of time, not distance, but you might just learn a few Jedi copywriting tricks.
Royal Wedding Cliché Bingo! A Fun Game For All The Family!

Royal Wedding Cliché Bingo! A Fun Game For All The Family!

I asked a handful of copywriters on Twitter what they thought the most overused words in wedding copy were, and they didn't disappoint. Thanks to their suggestions I've put together some Royal Wedding Bingo cards for your enjoyment.
Alarm Bells - How To Know When You Need a Break

Alarm Bells – How To Know When You Need a Break

I think I need a break from copywriting...