Laura Wilde Bings and Decides
You can’t have missed Microsoft’s media offensive. Magazines, TV Adverts and Xbox Live are singing the praises of Bing – the search engine successor to MSN Live Search. From every street corner and every television set, they’re calling upon the people to Bing and Decide. What Microsoft hope is that people will try Bing once...
Can You Afford to Work For Free?
FM Britain has shown me that if you ever want to make money, you can't afford to work for free.
The Secret That’ll Get Your Clients to Read to the End
The longer you rattle on about a product or service, the more chance you have of the client getting bored. Be brief and focussed – that way you can be sure the reader is going to carry on to the end. Kick off with an intriguing headline. Then outline the issue your product or service...
Should You Play It Safe?
So I set to work and crafted my sample. I went to town. Sound effects, wailing sirens. The lot. Something that I thought would at least demonstrate to the client that we knew where they were coming from.
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