Archive for February, 2010

Is Your Professional Voice Boring?

This is Jim. Jim is a professional musician.

Jim is exciting, innovative and all sorts of other interesting superlatives.

Jim isn’t boring.

So if a professional isn’t a boring person, why is your professional copy boring?

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Copify – The Debate

I’m too ill to recap the whole debate, but if you want some background on the Copify issue, here’s a quick-n-dirty guide to where in the Blogosphere the debate is happening.

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Should You Pay Your Copywriter by the Word?

Photo By Ecastro

Photo By Ecastro

Twitter has been all aflutter this weekend, with a brand new “copywriting agency” following all and sundry. They’ve been promising the untold riches of £0.02 per word and have met with responses ranging from the amusing to the incredulous.

@SarahCopywriter £0.04 per word! Ha, ha, ha, ha, ha, ha, ha, (breath) ha, ha, ha, ha, ha! F**k me, the last of the big spenders!

But does the problem lie with the sum being offered, or the way that it’s being offered? When you’re hiring a copywriter, should you be paying them by the word?

I say no.

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The Writing Secrets Conspiracy Theorists Don’t Want You To Know

Photo by The Sunday Sport

Photo by The Sunday Sport

This post will change your life. It will shake your beliefs to the core.

Make sure you read this quickly. I’m not sure how long it’ll stay up before the CIA, Illuminati and those Lizard Men that David Icke dribbles about will find this and shut it down.

The information I have to share with you is so sensitive, I dare not put it on the front page of my website. So check who’s standing behind you, run your spyware filter and prepare to clear your cache. Then click more. Good Luck.

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