History – The Copywriter’s Degree?
A bit of life experience enriches your copy no end. Unfortunately, if you're straight out of university your life experience probably extends to 2-4-1 drinks offers, home remedies for Fresher's Flu (whisky mixed with honey cough medicine, if you're asking) and which local pubs offer a free sandwich on pub quiz night.
Your Blog Bores the Arse Off Me
Hi there. You don’t know me too well, but maybe you should. I’m your audience. I’m the guy who subscribes to your blog via RSS, retweets your posts and leaves you the odd comment. But let me tell you a secret. I’m doing those things more out of habit at the moment. Why? Because your...
Is Google Automatically “Correcting” English Spelling?
All the buzz surrounding Google today is concerning the fact that they’re attempting to play hard ball with the Chinese government, and the havoc caused by the imminence of the caffeine update. What only a few souls have noticed is that Google are attempting to force American spellings onto an unsuspecting British populace.
On Apostrophes
Beware: The following clip contains slouching, terrible hair and a hint of mental ranting. For the FirstFound Newsletter, I was asked to record a New Year’s Resolution. It turned into a bit of a rant, and I may have been the only staff member to use a prop. It’s sound advice though. If you don’t...
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