Happy Christmas
I didn’t want to do a cheesy Christmas piece (although I had to provide one here), so I’ll just leave you all with this picture of two kittens watching the snow falling. Happy Christmas, and thanks for reading. I promise I’ll have at least one entry worth reading up before the end of the year!...
The Best Paragraph You’ll Read This Year
I know I’ve taken time here to mock people like PETA, the Daily Mail and really bad PR companies, but their crimes against marketing and writing pale in comparison to something I saw this morning. A piece of copy so confusing, so overwrought and so terrible, that professionals don’t even know what it means. Ladies...
The Best (and Worst) Marketing Ploys of the Noughties
The most tragic thing about the Sea Kittens campaign is that Hugh Fearnley-Whittingstall showed campaigners how to make people think about where their food comes from with his anti-battery chicken crusade. Wouldn't farmed salmon swimming in their own shit have made a more effective image than this?
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