Archive for November, 2009

How Not to Get a Guest Post – The Alexandru Rotaru Method

Photo by Tom T

Photo by Tom T

Imagine my delight this morning when I received an enquiry from UT’s contact form. Had someone finally decided to offer me huge amounts of money to release their Nigerian Uncle’s estate via my bank account?

Alas, no. It was someone asking if they could possibly put a guest article on Unmemorable Title. Not an uncommon practise in the blogosphere, so I happily opened up their request and sat down to mull it over.

Not a chance. The email I received read like an idiot’s guide of how not to request a guest slot.
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Let it Never Be Said…

Photo by Cesarastudillo

Photo by Cesarastudillo

… that I don’t admit when I’m talking out of my back passage. Within 30 seconds of me posting my Google logo rant this morning, my self-righteous finger pointing was proven to be self-important gasbaggery.
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Google’s “Historical Importance Test” – Be A Muppet

November’s in full swing now, and with it comes Google’s obligatory custom logos. Traditionally, these have celebrated the best and brightest stars that mankind has offered up.

Alongside the usual public holidays, in 2009 Google have thrown us logos to mark the 57th anniversary of the Barcode, Confucius’ birthday and a nifty logo showing the Perseid meteor shower.

So then, November 2009. 20 years since the Berlin wall came down and changed the course of European history. Not to forget Rememberance Day. Surely Google has marked these two days with logos befitting their cultural and historical importance?

Not quite…

Google Mark the Fall of the Berlin Wall

Google Marks the Fall of the Berlin Wall

 

Google UK Marks Armistice Day

Google UK Marks Armistice Day

So there you have it. Latest from the Google Algorithm:

Muppets > Collapse of Soviet Communism in Europe

Taking a Nap After 5 Days of Muppets > Marking Armistice Day

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Meet Your New Online Marketing Role Model

For months, I’ve been looking for an example to show to my clients that demonstrates how the quick and the small have the advantage over lumbering powerhouses when it comes to online marketing. I think I’ve found him.

He’s got 2,159 followers on Twitter, is acknowledge as one of the world’s leaders in his field and has beaten the biggest, nastiest opponent that’s been thrown at him.

He’s not got a name you’ll hear in conversations about SEO, marketing or conversion rates, but if you adopt his methods, you might just be able to recreate his success.
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