Monthly archive November, 2009

BT Homehub 2.0 Problems – A Tragedy in One Part

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Copywriters – Unappreciated or Oversensitive?

We won't wow an employer or a client with a striking website, and good copy shouldn't let you notice you're being persuaded to make an action. It's a much more subtle art. What's more, anyone who's been within frothing distance of a keyboard or pencil thinks they can be the next Shakespeare. That killer combination...
Stephenie Meyer is a Genius

Stephenie Meyer is a Genius

You don't have to read Twilight to appreciate that Meyer's gone and found herself a goose that lays golden eggs, and thankfully you won't have to go see New Moon to learn how to emulate that success.

ReTweeting – A Handy Guide (for the benefit of Lisa Barone)

Download Tweetdeck. Use Tweetdeck's RT function. Only use Twitter.com for follower/list/account maintenance because frankly, it's not a good site.

How Not to Get a Guest Post – The Alexandru Rotaru Method

Imagine my delight this morning when I received an enquiry from UT’s contact form. Had someone finally decided to offer me huge amounts of money to release their Nigerian Uncle’s estate via my bank account? Alas, no. It was someone asking if they could possibly put a guest article on Unmemorable Title. Not an uncommon practise in...

Let it Never Be Said…

… that I don’t admit when I’m talking out of my back passage. Within 30 seconds of me posting my Google logo rant this morning, my self-righteous finger pointing was proven to be self-important gasbaggery.

Google’s “Historical Importance Test” – Be A Muppet

So then, November 2009. 20 years since the Berlin wall came down and changed the course of European history. Not to forget Rememberance Day. Surely Google has marked these two days with logos befitting their cultural and historical importance?

Meet Your New Online Marketing Role Model

For months, I've been looking for an example to show to my clients that demonstrates how the quick and the small have the advantage over lumbering powerhouses when it comes to online marketing. I think I've found him. He's got 2,159 followers on Twitter, is acknowledge as one of the world's leaders in his field and...

The Problem With Social Media? You’re Doing It Wrong.

The above may seem like a sweeping statement, but the more social media comes into the mainstream, the more the original reasons we signed up become lost.