Archive for September, 2009

“Breaking” News From Google HQ

According to Google spam guru Matt Cutts, Google are no longer using the meta keywords tag as part of their algorithm to determine rankings.

In other news, the Pope has announced that he is in fact staunchly Catholic, and a magazine in Canada has published a damning expose of the toilet habits of bears.

They go in the woods, it appears.

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WHOSE RESPONSIBLE THIS

WHOSE RESPONSIBLE THIS

"WHOSE RESPONSIBLE THIS"

Anyone who’s ever spent thirty seconds or more on the Internet will undoubtedly seen a picture of a kitten with some badly spelt text, a poorly subtitled clip from Downfall, or something horrendous involving spinning genetalia.  It’s not often that we actually get to witness the birth of a meme, but this week has seen the emergence of WHOSE RESPONSIBLE THIS – an example of what happens when you fight the Internet and lose.

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Simple Social Media Advice

I’ve seen a fair few blogs and tweets in the past week complaining that having a Twitter account or submitting a site to Sphinn hasn’t lead to huge amounts of traffic.

“I tweet about my blog, nobody’s commented! Then I put it on Sphinn, and nobody Sphunn it! Why isn’t this working?”

The answer to this social media problem couldn’t be any simpler.

Are you using social media to be social? If the answer’s no, then luckily this very short blog means you’ve got a few minutes free. Get out there and socialise:

  • Ask your Twitter followers how they are – fire up a few @replies or direct messages to see what they’ve got in the pipeline.
  • Digg, Sphinn or Stumble someone else’s work for once.
  • Leave some blog comments.
  • Get on some niche forums and start making friends.

Go on. What are you waiting for?

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Are You Putting Too Much Emphasis on SEO?

Photo by Arenamontanus

Photo by Arenamontanus

When it comes to getting your message out there, most of the advice you’ll read is in agreement: SEO is the best way to get your website seen.

Once you embrace this way of thinking, you’ll come across hundreds of articles and posts telling you that everything you do should be geared towards SEO. From the composition of your content and layout of your site to the sourcing of links and your social media strategy, every keystroke should be working towards search engine visibility. Links are primarily for page rank, different social media outlets should be embraced or discarded depending on what’s in with Google this month, and content is king because the Search Engines need it.

Haven’t the SEO experts missed something crucial here?

Isn’t SEO the means, not the end?

Is what they’re telling you actually going to damage your chances of success?

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